Welcome back to the Link Live Podcast, presented by Link Creative. This week, we are back with another installment from our brand-new headquarters at Link Label Studios. For Episode 12, host Lorenzo Costa, CEO of Link Creative, is joined by Kyle Barrera, Founder and CEO of Axel Luxury.

Kyle spent nearly a decade navigating the corporate tech sales landscape before making the ultimate "entrepreneurial jump," famously wiping out his 401k to acquire his first Lamborghini Urus and launch Chicago’s leading exotic car rental agency. In this episode, Lorenzo and Kyle explore the mechanics of high-stakes risk-taking, the mindset required to move from employee to founder, and the unique challenges of pioneering the luxury vehicle market in the Midwest.

They dive deep into the importance of disciplined operations, the strategy of managing investor-owned vehicles, and how Kyle uses radical transparency through documentation to build a brand that resonates with professional athletes and entrepreneurs alike. Whether you are an aspiring founder or a business leader looking to understand how to leverage personal branding to scale, this episode offers a masterclass in building a business through risk, grit, and consistency.

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KYLE BARRERA | AXEL LUXURY

Website: axelluxury.com

Instagram: @axelluxury

TikTok: @axelluxury

Personal IG: @bigkb23

LORENZO COSTA | LINK CREATIVE

Website: https://linkcreativeco.com

YT | / @linkcreativeco

INSTAGRAM | / linkcreativeco

TIKTOK | / linkcreativeco