As a small business owner, have you noticed that customers light up more about an experience than a product on a shelf? That's the Experience Effect, the idea that people value memories, feelings, and interactions over material purchases. In today’s competitive market, that shift is shaping how consumers decide where to spend their money.

In this episode, we’ll explore the psychology behind the Experience Effect and why it matters for your business. You’ll hear real-world examples of businesses winning by creating unforgettable moments. We’ll also share strategies you can apply right now to transform ordinary transactions into memorable experiences that build loyalty and spark referrals. If you want to stand out in a crowded market, this episode will show you how to sell more than products—you’ll sell moments customers can’t forget.

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you’d like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we’ll add it to our future episodes.

Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter.

Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don’t work.

Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.

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If you run a small business, you have probably seen it: even when wallets tighten, people still splurge on coffee, accessories, or self-care. Why do those small luxuries survive when bigger spending disappears?

Even in tough times, customers still find ways to treat themselves. Psychologists call it the lipstick effect. It is the idea that when budgets shrink, people still splurge on small, affordable luxuries to boost their mood. For small business owners, this is not just an interesting trend; it is a powerful insight into consumer behavior that can shape how you market and sell.

In this episode, we will explore the psychology behind the lipstick effect and why it matters for your business. You will hear real-world examples of small businesses that thrive by offering little luxuries customers can’t resist, from coffee shops and bakeries to local boutiques and beauty services. More importantly, we will break down how you can position your products and messaging to tap into this consumer mindset. If you have ever wondered why customers buy small indulgences during downturns, and how you can turn that into growth, this episode gives you the answers.

You’ll learn:

• How the lipstick effect can set you up to sell in down times.
• What types of businesses do it best.
• Specific marketing strategies for your small business that complement the lipstick effect.

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you’d like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we’ll add it to our future episodes.

Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter.

Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don’t work.

Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.

CONNECT WITH THE SHOW

Follow Mastering Local Marketing on:

• Instagram

Are you a small business owner who creates social media video posts and ads, but your targeted audience seems to continue scrolling past them no matter how professional you make them? It is frustrating when your marketing is not driving clicks, customers, or sales—especially when you’re already wearing ten other hats just to keep the business running. The problem? Without a strong hook, your videos get lost in the scroll.

In this episode, we break down 7 powerful marketing hooks that capture attention instantly and keep viewers watching.

• You will discover how to ask bold questions, make shocking statements, and highlight pain points your customers can not ignore.
• We explore curiosity-driven openings and urgent calls that stop people mid-scroll.
• Plus, we cover hooks that use social proof, quick wins, and audience callouts designed to make your ideal customer feel like you are speaking directly to them.

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you’d like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we’ll add it to our future episodes.

Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter.

Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don’t work.

Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.

CONNECT WITH THE SHOW

Follow Mastering Local Marketing on:

• Instagram