Traditional movie marketing is polished. Predictable. Chic. And completely broken.

In Episode 4 of The Authority Shift, co-hosts Sam Parham (Co-Founder, 1DS Collective) and McKenzie Collins (Head of Communications, 1DS Collective) break down the Marty Supreme campaign - not as a film launch, but as a completely tapped-in cultural system.

From a leaked-feeling Zoom call… to orange blimps over cities… to streetwear drops, celebrity adjacency, and borrowed cultural equity…

This wasn't promotion. It was penetration.

In this episode, we cover:

• Why "traditional marketing is chic" became the enemy
• How the Zoom call functioned as a bonfire content engine
• The Break → Shift → Invite framework in action
• Borrowed brand equity through fashion, music, and celebrity adjacency
• Owning a color (orange) to create instant memory structures
• Why seeding curiosity beats dumping answers
• How short-form sparks drive audiences to the real bonfire
• The difference between hype that distracts, and hype that converts

We unpack how Timothée Chalamet effectively became the marketing agency, how the campaign weaponized ambiguity, FOMO, and distribution psychology, and why this launch puts traditional press tours - including Barbie and Oppenheimer - firmly in the Old Game.

💡 What You'll Learn:

✓ How to build marketing that feels like culture, not interruption

✓ Why signal beats noise in modern authority-building

✓ How to weaponize borrowed brand equity and celebrity adjacency

✓ The psychology behind creating FOMO without giving away answers

✓ How systems beat stunts in sustainable brand-building

📌 Who This Episode Is For

Creators, founders, CMOs, agency owners, personal brands, and anyone trying to understand what actually works in the new game.

🎧 Ready to make the shift? Subscribe now, leave a review, and share this episode with a creator who needs to hear the truth.

📩 Sign up for the 1DS newsletter, produced by the same team behind The Authority Shift. Get exclusive insights, frameworks, and strategies that we don't share anywhere else. Sign Up Here.