Martin SFP Bryant, Founder of PreSeed Now, discusses what investors and journalists look for from early-stage startups on Episode 20 of Scaling Green Tech, a podcast by Adopter.

Bryant draws on nearly 17 years as a technology journalist - including covering ElevenLabs before the launch of ChatGPT - to explain what separates pre-seed startups that attract backing from those that stall. He argues that the strongest founders compress their value proposition into a one-to-two sentence "micro-pitch," citing Stripe's early line ("take payments on your website with a single line of code") as an example of a pitch that immediately communicates both the product and its scale potential. The conversation covers why climate tech companies lose traction when they lead with environmental impact rather than economic value, how the contraction of the tech media landscape has changed founder media strategy, and what Bryant looks for when selecting startups to profile on PreSeed Now from a pipeline of hundreds.

This episode is relevant for pre-seed and seed-stage founders preparing to raise investment. It is also useful for climate technology companies refining how they communicate value to investors, customers, and the media. Matt Jaworski hosts.

Find out more about Adopter here: https://www.adopter.net/

Explore PreSeed Now here: https://preseednow.com/