Meet Martin Pagh Ludvigsen, Director of Creative Technology and AI at Goodby Silverstein & Partners, as he breaks down how AI is actually changing creative work inside one of the world’s most respected advertising agencies.
In this episode, we talk about how AI is being used in advertising, why Martin’s role sits inside the creative department instead of tech, and how agencies are using AI to ideate, prototype, and sell creative ideas faster.
We also dive into AI slop, human taste, creative judgment, and why Martin believes the future of creativity is not about replacing people, but helping great ideas move faster.
Martin shares how Goodby Silverstein & Partners used generative AI on projects like Giraffes on Horseback Salad, what it was like working with Google DeepMind and Google Cloud, and why AI video still needs human craft, editing, and post-production to become truly production-ready.
Whether you’re a creator, agency owner, filmmaker, or creative professional trying to understand where AI fits into your workflow, this episode is for you.

Learn more about Martin:
Portfolio: https://martinpagh.com/
Goodby Silverstein & Partners: https://goodbysilverstein.com/

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