Martha's Swansea Soccer Stake: Homemaking Meets Hooligans
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Martha's Swansea Soccer Stake: Homemaking Meets Hooligans
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Martha Stewart just made waves in the sports world by joining her longtime pal Snoop Dogg as a minority owner of EFL Championship soccer club Swansea City AFC. Black Enterprise and Front Office Sports report the announcement hit on December 25 after she attended their 2-1 victory over Wrexham as a guest, with club owners Brett Cravatt and Jason Cohen praising her homemaking empire and global brand savvy. Sports Business Journal notes this pairs her with Snoop, who bought in last July, and Real Madrid star Luka Modric, aiming to boost the teams profile amid a push for equity funding. Experts like former Citi exec Adam Lassner see her operational magic in media, licensing, and merch as a game-changer for the struggling 19th-place squad, especially after their Death Row Records collab dropped limited hoodies and tees on December 19.
Social media lit up earlier too, with Fox News detailing how her December Instagram post slicing PopUp Bagels into bite-size cream cheese topped pieces sparked a fierce debate on December 24. Purists cried bagel code violation and even joked put her back in jail, though the brands founder defended creative eating and Stewart quipped back cant anyone take a joke.
On her blog themarthablog.com, shes been sharing holiday encores through December 30, like her Costa Rica beach getaway, Palm Beach New Years jaunt with pal Terre Blair, and a lavish Bedford staff party at La Bastide with truffle croquettes and sweets. TV Everyday reveals shes taping The Drew Barrymore Show on December 27 for a January 1 2026 airing, dishing her new skincare line and cheeky offer to plan Taylor Swifts wedding. Nina's Whats Trending on iHeart called it her latest power move on December 29. Meanwhile, AOL flags her Martha Stewart Holidays mag relaunch packed with recipes and decor tips through New Years. No fresh public spottings or unverified rumors, but this Swansea stake could etch a bold new chapter in her empire-building saga.
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