On this episode of Marketing for eCommerce Mompreneurs, Jessica dives into what the buying behavior is for online shoppers in 2026. Consumer behavior is already looking much different now than it did even a few months ago and if you're on online store owner, you need to be paying attention.

Jessica shares how consumer behavior is different and how to use that information in your marketing.

If you've ever asked yourself:

• How can I reach a bigger audience?
• Why aren't people buying as much as they used to?
• What's working with eCommerce marketing this year?
• How can I make more sales for my online store?

then this episode is for you. Happy listening!

Resources:

• Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions.
• Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.
• More Marketing for eCommerce Mompreneurs episodes

Follow on Instagram:
@2pmmarketing

Learn more at:
www.2pmmarketing.com

Welcome to a new year and a new season of Marketing for eCommerce Mompreneurs.

On this first episode of the season, Jessica is sharing her predictions for eCommerce marketing for 2026. If you're looking for your 2026 eCommerce marketing blueprint, this is the episode for you.

In this episode you'll learn:

• Where to focus your marketing efforts for your Shopify store in 2026
• Why email marketing is going to be a driver for your online store
• How to manage your marketing efforts
• When to ask for help
• Other tangible marketing tips for the new year

Resources:

• Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions.
• Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.
• More Marketing for eCommerce Mompreneurs episodes

Follow on Instagram:
@2pmmarketing

Learn more at:
www.2pmmarketing.com

As a mom & online business owner December is the hardest time of the year! There's so many to-dos, Christmas programs, gift shopping, fulfilling orders and parties. Your schedule is jam-packed and you're struggling to get everything done.

If your head is swimming with where to focus your efforts on your business in December and January, then listen to this episode. You'll also feel less alone as a mom who is trying to make the holiday magical while taking care of herself and following her dreams and making success happen!

Listen now for tangible takeaways for what to do to make your business a success in 2026.

Resources:

• Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions.
• More Marketing for eCommerce Mompreneurs episodes

Follow on Instagram:
@2pmmarketing

Learn more at:
www.2pmmarketing.com

Are you ready to get more traffic to your online store during Q4 and Black Friday/Cyber Monday? Then you need to ensure that your website is ready to handle all the new visitors and orders.

But what exactly do you need to do?

In this episode, Jessica dives into all the steps to ensuring your website is prepared for Black Friday.

Resources:

• Download your Black Friday Cyber Monday Marketing Checklist so you don't miss a thing
• Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions.
• More Marketing for eCommerce Mompreneurs episodes

Follow on Instagram:
@2pmmarketing

Learn more at:
www.2pmmarketing.com

As an eCommerce store owner, you know that the fourth quarter is the biggest quarter of the year. And of the 4th quarter, Black Friday and Cyber Monday are the biggest shopping days of the year.

You know you need to have an offer but you aren't sure where to start of what to do.

This is the episode for you. Jessica dives into the first step when it comes to planning your Black Friday Cyber Monday offer. You'll discover what metrics to review, what's the first step to creating a funnel and more.

Resources:

• Download your Black Friday Cyber Monday Marketing Checklist so you don't miss a thing
• Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions.
• More Marketing for eCommerce Mompreneurs episodes

Follow on Instagram:
@2pmmarketing

Learn more at:
www.2pmmarketing.com

If you're a mom and a business owner struggling with feelings of getting all the things done, feeling lost in the mundane and like you can't get off the hamster wheel, then this episode is for you!

Jessica interviews Paige Figueroa (@mombossfreedom), a business and mindset coach for moms. She shares her top 5 mindset shifts that will reframe how you go through your motherhood and entrepreneurial journey. These are actionable, tangible tips that you're going to want to write down as you listen! And these aren't mindset shifts or ideas that take hours to implement - it's about finding little moments throughout your day to take a step back, reframe what you're telling yourself and strategizing ways to be the best version of yourself.

You're going to walk away from this episode feeling:

• Like you're not alone in your motherhood & business journey
• That you can build the business of your dreams
• Like you have the strategies in place to make each day successful
• Proud of everything you've accomplished
• Prepared to communicate your needs and share your wins and hardships

Resources:

• Download your guide to the 5 Powerful Mindset Shifts to Re-Energize Your Business.
• Follow Paige on Instagram @mombossfreedom
• Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 7 members to join and receive a FREE mobile site audit, worth over $125.
• Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.
• More Marketing for eCommerce Mompreneurs episodes

Follow on Instagram:
@2pmmarketing

Learn more at:
www.2pmmarketing.com

Are you an online store owner who is wondering how to generate more leads, more customers and more revenue? Do you love to read, learn and grow with other likeminded business owners?

Then this episode is for you as Jessica dives into her first Book Club book review - DotCom Secrets by Russel Brunson.

In this episode, you will learn all about how to build a marketing funnel, why it is important and how this book can give you the exact scripts you need to convert leads into paying customers.

Resources:

• Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 7 members to join and receive a FREE mobile site audit, worth over $125.
• Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.
• More Marketing for eCommerce Mompreneurs episodes

Follow on Instagram:
@2pmmarketing

Learn more at:
www.2pmmarketing.com

As a mom and business owner, it can be so hard to define what success looks like for you. You're comparing your current output to before you had kids, you don't have the same hours per day to devote to your business as a childless 24 year old and you feel overwhelmed by all the items on your to-do list.

This episode is your reminder to sit down and reflect on exactly what success looks like to you. And then to prioritize your tasks that match your vision of success.

After listening to this episode, DM me on Instagram @2pmmarketing and tell me what your definition of success is.

Mentioned on this episode:

• Paige @MomBossFreedom

Follow on Instagram:
@2pmmarketing

Learn more at:
www.2pmmarketing.com