Wondering which SEO tools are actually worth paying for as a small business owner? In this episode, Rachel shares the exact tools she recommends to her students and clients, from Google Search Console to keyword research tools to analytics platforms, and what each one is actually for. You'll learn how to choose the right tools based on where you are in your SEO journey, and roughly what it costs to build out a solid small business SEO tool stack. If you've been overwhelmed by tool options, this episode will simplify it.

Support the show

Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class

My free resources are here- https://www.etchedmarketing.com/freebies

Want to work with me 1:1?

https://www.etchedmarketing.com/marketing-consulting

Join me in Simple SEO Content -https://www.etchedmarketing.com/yes

Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll

My favorite marketing tools (affiliate links)

Podcast recording and editing - Descript

Podcast hosting - Buzzsprout

Email Marketing - Active Campaign

Marketing Website Analytics - Clicky

SEO Tool - Ubersuggest

Do you have a question you'd like me to answer on the podcast? Ask it here -
https://forms.gle/Fbrqpmss6gxUnaMj7

Is ChatGPT sending you traffic, and how would you even know? In this episode, Rachel walks through exactly how to check your analytics for AI search traffic, which tools make it easy to find, and what to do next depending on what you discover. You'll learn what content AI search tools tend to cite, the questions you should be answering on your site, and how to start showing up more in results from ChatGPT, Perplexity, and Google's AI Overviews. If you're curious whether AI search is working for your business yet, this episode will help you find out.

Support the show

Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class

My free resources are here- https://www.etchedmarketing.com/freebies

Want to work with me 1:1?

https://www.etchedmarketing.com/marketing-consulting

Join me in Simple SEO Content -https://www.etchedmarketing.com/yes

Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll

My favorite marketing tools (affiliate links)

Podcast recording and editing - Descript

Podcast hosting - Buzzsprout

Email Marketing - Active Campaign

Marketing Website Analytics - Clicky

SEO Tool - Ubersuggest

Do you have a question you'd like me to answer on the podcast? Ask it here -
https://forms.gle/Fbrqpmss6gxUnaMj7

Your call-to-action might be the single most important sentence on your website, so why do so many small business CTAs fall flat? In this episode, Rachel breaks down the framework for a CTA that actually converts: the right verb, clear value, honest urgency, and smart placement throughout your page. You'll also learn how SEO and AI search tie directly into whether anyone sees your CTA in the first place. If your calls-to-action aren't generating leads, this episode will show you what to fix.

Support the show

Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class

My free resources are here- https://www.etchedmarketing.com/freebies

Want to work with me 1:1?

https://www.etchedmarketing.com/marketing-consulting

Join me in Simple SEO Content -https://www.etchedmarketing.com/yes

Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll

My favorite marketing tools (affiliate links)

Podcast recording and editing - Descript

Podcast hosting - Buzzsprout

Email Marketing - Active Campaign

Marketing Website Analytics - Clicky

SEO Tool - Ubersuggest

Do you have a question you'd like me to answer on the podcast? Ask it here -
https://forms.gle/Fbrqpmss6gxUnaMj7

Getting traffic to your website is only half the battle. In this episode, Rachel breaks down why your homepage has just 5 seconds to answer one question for a visitor: can you help me? You'll learn the three things every homepage needs to say without scrolling, the most common homepage mistakes small businesses make, and how to tell from your analytics whether your homepage is working or hurting you. If you've been getting traffic but not leads, this episode will help you figure out why.

Support the show

Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class

My free resources are here- https://www.etchedmarketing.com/freebies

Want to work with me 1:1?

https://www.etchedmarketing.com/marketing-consulting

Join me in Simple SEO Content -https://www.etchedmarketing.com/yes

Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll

My favorite marketing tools (affiliate links)

Podcast recording and editing - Descript

Podcast hosting - Buzzsprout

Email Marketing - Active Campaign

Marketing Website Analytics - Clicky

SEO Tool - Ubersuggest

Do you have a question you'd like me to answer on the podcast? Ask it here -
https://forms.gle/Fbrqpmss6gxUnaMj7

Not sure how to tell a great SEO consultant from a bad one? In this episode, Rachel walks through exactly what a good SEO consultant should do for your business, the red flags that mean you should keep looking, and the questions to ask before you sign anything. You'll learn what services should be included in a solid SEO proposal, what qualities to look for, and what it typically costs to hire someone to set your strategy or manage it long-term. If you're ready to hire help but don't want to get burned, this episode will help you choose wisely.

Support the show

Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class

My free resources are here- https://www.etchedmarketing.com/freebies

Want to work with me 1:1?

https://www.etchedmarketing.com/marketing-consulting

Join me in Simple SEO Content -https://www.etchedmarketing.com/yes

Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll

My favorite marketing tools (affiliate links)

Podcast recording and editing - Descript

Podcast hosting - Buzzsprout

Email Marketing - Active Campaign

Marketing Website Analytics - Clicky

SEO Tool - Ubersuggest

Do you have a question you'd like me to answer on the podcast? Ask it here -
https://forms.gle/Fbrqpmss6gxUnaMj7

Wondering why SEO pricing is all over the place, from a few hundred dollars a month to $5,000 or more? In this episode, Rachel breaks down the three ways small business owners can approach SEO: hiring it out one time, paying for ongoing agency support, or learning to do it themselves, and what each option really costs. You'll learn what agencies typically charge (and what you're actually getting at each price point), and why learning SEO yourself is often the more profitable long-term choice. If you've been trying to figure out what to budget for SEO, this episode will help you decide.

Support the show

Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class

My free resources are here- https://www.etchedmarketing.com/freebies

Want to work with me 1:1?

https://www.etchedmarketing.com/marketing-consulting

Join me in Simple SEO Content -https://www.etchedmarketing.com/yes

Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll

My favorite marketing tools (affiliate links)

Podcast recording and editing - Descript

Podcast hosting - Buzzsprout

Email Marketing - Active Campaign

Marketing Website Analytics - Clicky

SEO Tool - Ubersuggest

Do you have a question you'd like me to answer on the podcast? Ask it here -
https://forms.gle/Fbrqpmss6gxUnaMj7

What's the difference between content that ranks and content that gets ignored? In this episode, Rachel unpacks Google's new commodity vs. non-commodity content guidelines and what they mean for your small business website. You'll learn why generic, AI-summarizable content won't get you found anymore, how to tell if your own posts are commodity content, and what to add so your writing stands out to both Google and AI search tools. If you want your content to actually earn traffic instead of being replaced by an AI Overview, this episode will show you how.

Support the show

Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class

My free resources are here- https://www.etchedmarketing.com/freebies

Want to work with me 1:1?

https://www.etchedmarketing.com/marketing-consulting

Join me in Simple SEO Content -https://www.etchedmarketing.com/yes

Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll

My favorite marketing tools (affiliate links)

Podcast recording and editing - Descript

Podcast hosting - Buzzsprout

Email Marketing - Active Campaign

Marketing Website Analytics - Clicky

SEO Tool - Ubersuggest

Do you have a question you'd like me to answer on the podcast? Ask it here -
https://forms.gle/Fbrqpmss6gxUnaMj7

Is it too late to focus on SEO now that everyone's talking about AI search? In this episode, Rachel breaks down what small business SEO actually means today, and why AI search has made it more important, not less. You'll learn how to pick the right keywords, why local SEO and your Google Business Profile matter, what commodity vs. non-commodity content means for your rankings, and how to decide whether to learn SEO yourself or hire it out. If you've been putting off SEO because it feels overwhelming, this episode lays out exactly where to start.

Support the show

Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class

My free resources are here- https://www.etchedmarketing.com/freebies

Want to work with me 1:1?

https://www.etchedmarketing.com/marketing-consulting

Join me in Simple SEO Content -https://www.etchedmarketing.com/yes

Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll

My favorite marketing tools (affiliate links)

Podcast recording and editing - Descript

Podcast hosting - Buzzsprout

Email Marketing - Active Campaign

Marketing Website Analytics - Clicky

SEO Tool - Ubersuggest

Do you have a question you'd like me to answer on the podcast? Ask it here -
https://forms.gle/Fbrqpmss6gxUnaMj7