Lisa Cole, a four-time Chief Marketing Officer and current CMO at 2X, discusses the challenges marketers face in doing more with fewer resources and the misconceptions around AI in marketing. She explains that while AI can automate tactical tasks, human judgment remains essential for creating unique, high-quality content that differentiates companies from competitors. Lisa emphasizes that marketers should be intentional about what tasks to keep in-house, outsource, or automate, rather than relying solely on AI to handle all marketing functions.

Lisa and John discuss the challenges marketers face due to AI, including the pressure to create content that is both understandable to humans and AI models across multiple channels. Lisa explains that marketers now ns to consider both human and AI audiences, leading to increased workload and expectations. She notes this situation is creating tension in organizations of all sizes, with some facing pressure to reduce headcount while others are expected to do more with less.

Lisa advises companies to focus on understanding and mapping their current marketing workflows before implementing AI, rather than immediately acquiring more AI licenses. She recommends conducting a "hackathon" to reimagine and optimize existing processes, aiming to reduce time from idea to execution and eliminate manual review cycles. For John's small business helping people buy and sell businesses, Lisa suggests asking their preferred AI model for specific advice on how to apply AI to grow their LinkedIn following and engage with executives.

You can reach Lisa at www.2X.marketing or Lisa.cole@2X.marketing.

John Martinka
Jessica Martinka

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