If your website has analytics set up but you've never really known what to do with the data, you're not alone. Most business owners are either ignoring it entirely or looking at the wrong numbers.

Philippa Gamse is a web analytics expert with over 20 years in the field and the author of "Website Wealth: A Business Leader's Guide to Driving Real Value from Your Analytics."

On this episode of Marketing & AI for SMEs with Jeremy Yang, founder of Australian digital ads agency Digital Goliath, she covers what your GA4 data is actually telling you, why bounce rate is the wrong thing to focus on, how to segment your analytics so you're only looking at the visitors who matter, and where AI still falls short when it comes to interpreting your reporting.

Good for anyone who runs a business with a website and wants to make better decisions from the data they already have.

Learn more about Philippa:

Book: https://websitesthatwin.com/website-wealth-virtual-book/

Website: https://websitesthatwin.com/

LinkedIn: https://www.linkedin.com/in/philippagamse/

Learn more about Jeremy Yang and Digital Goliath:

LinkedIn: https://www.linkedin.com/in/jeremy-yang/ Instagram: https://www.instagram.com/digital_goliath_marketing/

Website: https://digitalgoliath.com.au/

Services: https://digitalgoliath.com.au/marketing-ads-services/

A lot of tradies have been burned by marketing agencies. Bad SEO promises, no results, money gone. So when someone new pitches them, the wall goes up fast. Wes Towers knows this, and it's shaped how he works.

Wes is the founder of Uplift360, a full-stack digital marketing agency specialising in websites, SEO, and online presence for trades, construction, and building materials businesses.

On this episode of Marketing and AI for SMEs with Jeremy Yang, founder of Australian digital ads agency Digital Goliath, Wes covers why niching into one industry was the best business decision he made, how he sets honest expectations with clients about SEO vs. ads and what each can realistically deliver, how website content still matters even as AI reduces direct traffic, and what tradies can do right now to get ahead of competitors who aren't moving.

Worth a listen if you're in the trades or construction space, or if you're a marketer trying to figure out how to earn trust in a sceptical market.

Learn more about Wes:

Website: https://uplift360.com.au
LinkedIn: https://www.linkedin.com/in/westowers/

Learn more about Jeremy Yang and Digital Goliath:

LinkedIn: https://www.linkedin.com/in/jeremy-yang/ Instagram: https://www.instagram.com/digital_goliath_marketing/

Website: https://digitalgoliath.com.au/

Services: https://digitalgoliath.com.au/marketing-ads-services/

Most SMEs know they should be using AI. The problem is working out where to actually start without buying new software, hiring a consultant, or blowing the budget on something that doesn't stick.

Janey Treleaven is the CEO of Intelligence Assist, and she works with small and medium businesses on practical AI adoption.

On this episode of Marketing & AI for SMEs with Jeremy Yang, founder of Australian digital ads agency Digital Goliath, she covers why the Microsoft vs. Google decision is where AI adoption has to start, how to choose a core AI tool based on capabilities, security, and knowledge access, why 70% of a business's knowledge is already sitting in emails and drives rather than the CRM, and what guardrails and grounding actually mean in plain English.

Janey also shares her 5-80-15 framework for AI maturity, when agentic AI is worth pursuing, and why the people using AI badly are at more risk than those who haven't started yet.

If you run or work in an SME and want a practical, no-new-software framework for getting AI working in your business, this one's worth your time.

Learn more about Janey Treleaven:

Website: https://www.intelligenceassist.com.au/

LinkedIn: https://www.linkedin.com/in/janey-treleaven/

Learn more about Jeremy Yang and Digital Goliath:

LinkedIn: https://www.linkedin.com/in/jeremy-yang/ Instagram: https://www.instagram.com/digital_goliath_marketing/

Website: https://digitalgoliath.com.au/

Services: https://digitalgoliath.com.au/marketing-ads-services/