Let’s be honest: building a business is hard. Building one that reflects your values, honors your boundaries, and still scales? That’s next-level. But Cristina Mas Adler is doing just that — and in this episode, she’s breaking it all down for us.

Cristina is the founder and CEO of CIM Consulting, an award-winning Miami-based agency that’s helped shape everything from iconic local hotspots like Sushi Maki to major community initiatives like the Underline. What started as a “happy accident” in 2015 has grown into a thriving, mission-driven business rooted in purpose, people, and giving back.

In this episode, Cristina gets real about:

• The true turning point that helped her go all in on entrepreneurship (hint: love had something to do with it)
• How she balances leadership with life — from her email delay strategy to her 9-to-5 boundaries
• The hiring lessons she’s still learning (and how she got good at letting people go)
• Why she’s rebranding her business — and what she’d do differently if she could start over
• The power of saying no, automating early, and building a team that feels supported

If you’ve ever struggled with work-life balance, hiring, burnout, or being the face of your brand — this conversation is your permission slip to grow on your terms.

Like this episode? Leave a review, share it with a friend, and subscribe so you never miss what’s next.

Ready to get started?

Sign up for my 48-Hour Plan Workshop: Launch Your Marketing Business This Weekend - a one-hour workshop that walks you step-by-step through turning your skills into a clear, client-ready service package. In just 48 hours, you’ll be ready to pitch your services and take on your first client — without the overwhelm or overthinking. Sign up now at MarketingYourWayPodcast.com/workshop

Connect with Cristina:

🌐 Website: www.cristinamas.com

📲 Instagram: @cim.miami

Want more behind-the-scenes?

Connect with me on Instagram @anastasiia.mann or Linkedin

Don’t miss what’s next — be sure to subscribe, leave a review, and share this episode with someone who needs the nudge.

Thanks to our episode affiliate partner:

📩 FloDesk - the easiest, most beautiful email marketing tool out there. Stunning templates. Simple automation. No limits on subscribers or emails. Best part? You get 50% off your first year — that’s just $19 a month! Grab the deal at MarketingYourWayPodcast.com/flodesk

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In this very first episode of Marketing Your Way, I’m getting personal and pulling back the curtain on how I went from VP of Marketing at the top local real estate firm — and Googling “how to start a marketing agency” at 5am — to building a business that supports my family, fuels my creativity, and gives me the freedom I used to only dream about.

You’ll hear the full story — the messy pivot, the unexpected first client, and the exact mindset shift that made it all possible. If you’ve ever felt behind, not ready, or too overwhelmed to take the first step… this is your episode.

I’m also sharing the three mistakes I made in those early days (yep, the kind that still make me cringe a little) — and how they actually helped shape the CEO I am today. Ready for a deeper dive? Grab my free guide: Top 5 Mistakes Marketers Make When Starting Their Own Business — and What to Do Instead at MarketingYourWayPodcast.com/mistake

If this episode has you thinking, “Okay, I’m ready to do this, but where do I actually start?” — I created something just for you. It’s called The 48-Hour Plan: Launch Your Marketing Business This Weekend — a one-hour workshop that walks you step-by-step through turning your skills into a clear, client-ready service package. In just 48 hours, you’ll be ready to pitch your services and take on your first client — without the overwhelm or overthinking. Sign up now at MarketingYourWayPodcast.com/workshop

This episode is your reminder that you don’t have to be fully ready to begin — you just have to be brave enough to start.

🎧 Press play now and let’s take that first step together.

Want more behind-the-scenes?

Connect with me on Instagram @anastasiia.mann or Linkedin

Don’t miss what’s next — be sure to subscribe, leave a review, and share this episode with someone who needs the nudge.

Thanks to our episode affiliate partner:

📩 FloDesk - the easiest, most beautiful email marketing tool out there. Stunning templates. Simple automation. No limits on subscribers or emails. Best part? You get 50% off your first year — that’s just $19 a month! Grab the deal at MarketingYourWayPodcast.com/flodesk

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Are you a marketing executive who enjoys your 9-to-5 but feels a pull for more creative freedom and flexibility? Maybe you’re a graphic designer, ready to stop building someone else’s brand and start your own. Or perhaps you’re a PR professional who loves the industry but is tired of the agency hustle, knowing deep down there’s something more waiting for you.

How do you start your own marketing business? Can you really turn your creative expertise into a successful agency? Where do you begin when it comes to pricing your services, finding clients, or taking that leap from corporate to entrepreneur?

Welcome to Marketing Your Way Podcast with Anastasiia Mann, where we tackle not just the logistics of starting and scaling a marketing business, but also the mindset shifts that make it possible. This journey begins in your mind, and I’m here to help you build the confidence, clarity, and courage to take that next step.

Hosted by yours truly Anastasiia Mann, a marketing strategist and an agency owner who’s living her version of the American Dream, this show answers the questions you’ve been Googling, with actionable advice and real stories from those who have successfully made the transition — and as a bonus, all of this is delivered with a Ukrainian accent.

If you’re ready to challenge your limits, unlock more freedom, and build the business of your dreams, you’re in the right place.

Hit subscribe so you never miss an episode, and visit www.MarketingYourWayPodcast.com for show notes, resources, and a community that’s here to support you.