In this new episode of Marketing Your Brand, Peggy Worrell breaks down the real cost of hiring a marketing agency, and why getting it wrong could damage more than just your budget.

From red flag reviews and legal missteps to flaky freelancers and burnout-inducing DIY traps, Peggy unpacks the five main ways businesses seek marketing help and what actually makes each one work (or flop). She reveals hard truths about agency accountability, contractor limitations, and why your marketing budget might be telling you more than you think.

If you’re tired of outsourcing roulette and ready for clarity, this episode is your ultimate cheat sheet for choosing the right support, at the right time, for your brand.

Growing your business and want expert guidance (without the price tag of an agency)? Check out our DIY workshops. You’ll learn how to apply the right marketing strategies for your business and take it to the next level: https://mybworkshops.com.au/

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Timestamps:

00:00:00 - Introduction

00:02:09 - Five Main Options for Marketing Help

00:02:53 - Hiring an Agency: The No-Brainer Approach

00:04:30 - Understanding Agency Reviews

00:05:57 - The Importance of Agency Processes

00:07:00 - Quality Assurance in Agencies

00:08:04 - The Role of a Good Agency

00:09:09 - Pros and Cons of Hiring an Agency

00:11:18 - Considering Internal Employees

00:15:00 - Pros and Cons of Hiring Employees

00:19:03 - Freelancers and Contractors: The Bread and Butter

00:21:41 - Reality Check on Freelancers

00:23:17 - Coaches and Guided Programs

00:25:55 - The DIY Hustle

00:30:11 - Downfalls of the DIY Approach

00:31:27 - Finding the Right Support

In this new episode of Marketing Your Brand, Peggy Worrell dives into the messy truth behind AI’s impact on marketing, and why most businesses are getting it wrong.

From brand fatigue and legal risks to the illusion of automation, Peggy breaks down what’s actually working in the AI space and what could quietly sabotage your credibility. She shares real-world ad fails (yes, even Coca-Cola and Volvo), the rise of template fatigue, and why trust, not speed, is the currency that matters most.

If you’re a business owner wondering how to use AI without losing your brand’s soul, this episode is your wake-up call.

Growing your business and want expert guidance (without the price tag of an agency)? Check out our DIY workshops. You’ll learn how to apply the right marketing strategies for your business and take it to the next level: https://mybworkshops.com.au/

Follow Marketing Your Brand:

https://www.instagram.com/marketing.y...

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/ @marketingyourbrand

/ marketingyourbrand

Timestamps:

00:00:00 - Introduction

00:01:26 - The Uncertainty of AI's Future

00:02:29 - AI as a Tool, Not a Replacement

00:03:45 - The Rise of AI-Generated Content

00:05:12 - The Importance of Strategy in AI Use

00:08:00 - Real-Life AI Ad Fails

00:09:26 - Coca-Cola's AI Christmas Ad Disaster

00:10:10 - Volvo's AI Ad Misstep

00:12:09 - Lessons from Big Brand Failures

00:13:14 - The Need for Human Oversight

00:14:30 - The Risks of Relying on AI

00:23:09 - What Works in the AI Realm

00:24:03 - Survival Checklist for Smart Business Owners

00:27:59 - The Future of AI and Brand Integrity

In this episode of Marketing Your Brand, Peggy Worrell reacts to trending takes on sales, marketing, and brand strategy, offering her own insights along the way. From why sales and marketing teams must collaborate in today’s low-trust economy, to when personal branding makes sense, and why paid ads are essential for quick wins, Peggy breaks it all down with clarity and candour.

She also clears up myths around app timelines and explains why focused messaging beats spreading thin. As AI reshapes marketing, she reminds us that real connection still wins. Workshops and agency support are linked in the show notes.

Growing your business and want expert guidance (without the price tag of an agency)? Check out our DIY workshops. You’ll learn how to apply the right marketing strategies for your business and take it to the next level: https://mybworkshops.com.au/

Follow Marketing Your Brand:

https://www.instagram.com/marketing.y...

https://www.instagram.com/myb.worksho...

/ @marketingyourbrand

/ marketingyourbrand

Timestamps:

00:00:00 - Introduction

00:01:00 - Viral Video Reactions

00:01:31 - The Myth of Awareness Campaigns

00:02:33 - The Importance of Warming Up Your Audience

00:03:54 - Organic vs. Paid Advertising

00:05:19 - The Reality of App Development Timelines

00:06:52 - Quality vs. Speed in App Development

00:07:36 - Diluting Your Marketing Message

00:08:12 - Finding the Right Balance in Marketing Focus

00:09:58 - The Role of Founder Accounts vs. Brand Accounts

00:10:30 - Evaluating the Effectiveness of Social Media Accounts

00:12:30 - The Debate on Account Management

00:14:04 - Sales vs. Marketing: The Ongoing Debate

00:15:30 - The Need for Sales and Marketing Collaboration

00:17:03 - The Future of Marketing with AI

00:18:40 - Hyper-Personalization in Marketing