Marketing shouldn't just create activity.It should create measurable revenue.

The strongest marketing organizations connect strategy, customer insight, execution, and sales to build systems that move the business forward.

In this week's Marketing With Purpose Kit from The Bliss Business Podcast, we're joined by Lizzy Young, Director of Marketing at Creative World School.

A Certified Franchise Executive and Certified Franchise Marketer, Lizzy has spent the last decade helping more than 150 organizations across franchise, education, healthcare, hospitality, wellness, technology, and agency environments build stronger marketing systems. Her expertise spans integrated marketing, brand strategy, customer acquisition, lifecycle marketing, local activation, and full-funnel growth, with a focus on turning marketing into a measurable driver of pipeline, revenue, and sustainable growth.

🎙️ Hosted by Tullio Siragusa

🎧 Produced by Martha Huerta

🧭 In this episode, we explore:

• Turning marketing into a measurable revenue driver

• Connecting customer acquisition and lifecycle strategy to business growth

• Building marketing systems that improve conversion and retention

• Aligning teams, execution, and local market performance around growth

🎧 If you're ready to move marketing beyond activity and make it a true engine for revenue, this conversation offers practical insights into building systems that deliver measurable business results.