Marketing doesn’t drive growth on its own. Alignment does.

When marketing, sales, and operations move in sync, brands don’t just grow — they scale with purpose and consistency.

In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Becky Beyer, Vice President of Marketing for Pillar To Post.

Becky Beyer brings a wealth of experience from franchising industries including real estate to her role at Pillar To Post. She started her career in marketing and communications at Greyhound Bus Lines before moving into real estate franchising with Anywhere Real Estate, now Compass. She worked directly with brokers and agents to build local marketing plans. During her time at Anywhere she worked across brands including CENTURY21, ERA and Better Homes & Gardens and lead teams working on franchise sales enablement tools, recruiting, digital strategy, and industry events.

🎙️ Hosted by Tullio Siragusa

🎧 Produced by Martha Huerta

🧭 In this episode, we explore:

• What true alignment between marketing and business growth looks like

• Connecting national brand strategy with local execution

• How franchise systems can scale while staying relevant

• Building marketing programs that drive both innovation and results

🎧 If you’re looking to better align your marketing efforts with real business outcomes, this conversation offers practical insight from years of hands-on experience.