Facebook just overhauled the algorithm, layout, search, and engagement tools — and that means big opportunity if you know how to adapt.

Let’s be honest: most of us treat Facebook like an obligation. We post there because we feel like we should. But Meta’s latest updates tell us one thing loud and clear: they want our attention back, and they’re betting big on visuals, immersive design, and search-driven discovery.

In this episode, I break down exactly what’s changing — and what you need to do right now to stay ahead of the curve as a business owner or content creator.

• The 6 major Facebook changes you need to know about
• Why visual-first, mobile-friendly content is now essential
• How Facebook is turning search into discovery (finally!)
• Why comments, profiles, and marketplace are more important than ever
• How to stay relevant when users can now tell Facebook to “hide” your posts

Timestamps:

00:00 Introduction to Facebook's Major Updates

00:45 Why Facebook is Making These Changes

03:31 Visual and Feed Updates

05:18 Navigation and Search Enhancements

08:09 Algorithm and Comment Section Improvements

10:26 Summary and Strategic Takeaways

11:57 Conclusion and Final Thoughts

This is your cue to stop autoposting and start optimizing. Look at your Facebook strategy with fresh eyes — visuals, conversations, and community are your leverage points.

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/marketingtrendsnow/

Hosted on Acast. See acast.com/privacy for more information.

If you're relying on Facebook to drive traffic to your offers, this new update is going to change everything.

Meta has quietly rolled out a link-sharing limit that affects businesses, creators, and anyone using Facebook Pages or professional-mode profiles. But this episode isn’t just about what’s changing — it’s about how to pivot smarter.

• What the new link limit actually says (and doesn’t say)
• Why this change isn’t random — it’s part of a bigger shift
• How Meta is prioritizing content engagement over outbound links
• What strategies still work for driving traffic and conversions
• The right (and wrong) way to use links on Facebook in 2026
• Why this is the wake-up call your content strategy needed

Timestamps:

00:00 Facebook's New Link Restrictions: What You Need to Know

01:29 Understanding the Impact on Business Pages

02:28 Adapting to Facebook's Strategy Shift

03:45 Effective Content Strategies for Facebook

05:52 Meta Verified and Its Implications

07:52 Clarifying the Two Links Rule

09:05 Future-Proofing Your Facebook Marketing

10:33 Conclusion and Next Steps

If your Facebook strategy depends on dropping a link and crossing your fingers, it’s time for a change. Test one of the alternatives from this episode and let me know what gets you better results.

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/marketingtrendsnow/

Hosted on Acast. See acast.com/privacy for more information.

Still typing “write me a caption” into ChatGPT?

It’s time to level up. In this solo episode of Marketing Trends Now, I’ll teach you how to turn AI from a novelty into a core part of your marketing workflow — with a clear roadmap I call the 90-Day AI-Ready Framework.

Timestamps:

00:00 Introduction to AI in Marketing

00:28 The Problem with Prompt-Only Marketing

02:13 Understanding the 90-Day AI Ready Framework

02:37 Phase 1: Building a Strong Foundation

03:48 Phase 2: Letting AI Influence Decisions

04:47 Phase 3: Orchestrating Your Marketing with AI

05:28 Real-Life Applications of AI in Marketing

07:00 From Prompts to Protocols: The Mindset Shift

08:20 Conclusion and Next Steps

Ready to stop reacting to trends and start building your AI strategy? Try one weekly protocol from this episode and let me know how it changes your workflow.

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/marketingtrendsnow/

Hosted on Acast. See acast.com/privacy for more information.