Marketing Transformation in Higher Education with Morgan Summers-Smith
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Marketing Transformation in Higher Education with Morgan Summers-Smith
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このコンテンツについて
Higher education marketing has never faced more pressure. With shifting government policy, global competition, rising expectations from international students, and institutions wrestling with slow internal processes, the sector is being forced to transform.
In this episode, Ed speaks with Morgan Summers-Smith, Student Promotion Marketing Manager at Birmingham Business School, about what it really takes to modernise marketing inside a university.
Morgan shares her journey from fast-paced arts and placemaking campaigns in Australia to the more complex, stakeholder-heavy environment of UK higher education. She explains why ROI, storytelling, academic engagement and team culture now sit at the heart of effective student recruitment. They also explore how to avoid becoming “institutionalised”, how to operate with pace inside a slow system, and what today’s marketing leaders need to do to build resilient, curious, future-ready teams.
A must-listen for anyone working in university marketing, student recruitment, or transformation projects inside large organisations.