Marketing To The Government Part 1: How to Find Government Customers
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Marketing To The Government Part 1: How to Find Government Customers
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You're trying to win government contracts, but you're flying blind. You don't know which agencies buy what you sell, where they're buying, or who's winning the work you could be doing.
The federal government spends $500+ billion annually. They're already buying what you sell—you just need to know where to look.
In this episode, I'll show you the exact 5 research tools I've used for 40+ years to identify high-probability government customers—the same process that's helped small businesses win millions in federal contracts.
You'll Learn: • Which agencies are already buying what you sell
- How to see past contracts: who bought what, when, for how much
- The 5 most powerful (free) market research tools
- Why research beats networking as your first step
The Bottom Line: When you know who your customers are and where they buy, you stop guessing and start winning.
Next year, the government will spend $127 billion with small businesses. Will they spend it with you?
📚 Government Contracting Resources: Need more help? My books, field guides, and resources walk you through certifications, proposals, and building a successful government contracting strategy.
→ Explore the Resources by clicking here.
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Resources to help you win government contracts including books, digital downloads, templates, checklists, and more.
Build a stronger government contracting business.
Visit WinningGovernmentContracts.com:
- Free resource: Get The 8 Before You Bid, a one-page checklist to print and share—Click Here.
- Go/No-Go toolkit: Get Should We Bid? The Federal Go/No-Go Toolkit, including its AI companion—Click Here. Save 40% on this toolkit with code PODCAST40.
- Books: Get Rick’s government contracting books on Amazon—Click Here.
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Federal contracting is complicated. Your next step doesn’t have to be.
© 2026 Rick Porterfield. All rights reserved. Educational information, not legal advice or a guarantee of contract award. Always verify current solicitation requirements.