Marketing Techniques for L&D and One Question Ccenario Design
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Marketing Techniques for L&D and One Question Ccenario Design
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概要
In this episode, Tom McDowall is joined by Bianca Bowman, Mike Taylor, and Christy Tucker for a practical preview of their upcoming sessions at IDTX Online 2026.
Bianca and Mike share how to borrow useful marketing principles without turning your job into “content marketer plus everything else”, starting with content strategy, then moving into SURE content principles: Simple, Useful, Resonant, and Easy to skim.
Christy breaks down a simple way to improve assessment quality quickly: one question mini scenarios that help people practise real decisions, even if your reality is still “slides plus a knowledge check”.
To book tickets and see upcoming events, head over to the IDTX website.
What this episode is about
Making L&D content more compelling and more useful, and making assessments better at testing judgment, not just recall.
What you’ll take away
- A simple way to think about content strategy before you build anything new
- How the SURE approach helps you create content people will actually read and use
- Why “easy to skim” is not dumbing down, it’s designing for real humans
- How mini scenarios can upgrade assessments without needing new tools or approvals
Creators & Guests
- Bianca Baumann - Guest
- Christy Tucker - Guest
- Mike Taylor - Guest
- Tom McDowall - Host
Sessions mentioned (IDTX Online 2026)
- Mini is More: Create One Question Scenarios for Better Assessment (Christy Tucker)
19 February, 2:45pm UK time - From Zero to Hero: Marketing Techniques for Captivating L&D Content (Bianca Bowman and Mike Taylor)
19 February, 4:35pm UK time
One thing to try after listening
Pick one existing learning asset or module and do just one upgrade:
- Run it through SURE (Simple, Useful, Resonant, Easy to skim), or
- Turn one knowledge check into a mini scenario that asks for a decision, then give feedback that teaches
Tickets
IDTX Online runs 18–19 February and is free to attend.
For tickets and event details, head over to the IDTX website.
- (00:00) - Intro and what the podcast is about
- (00:34) - Episode overview and IDTX Online reminder
- (01:10) - Bianca and Mike, content strategy and SURE
- (11:56) - Christy Tucker, mini scenarios for assessment