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  • EP 117: Are You Being Clear Enough?

    EP 117: Are You Being Clear Enough?
    2025/12/17
    In this episode of the Marketing Systems for Success podcast, Helen focuses on the importance of clear call to actions (CTAs). She highlights the need to have a single primary CTA on website pages and social media posts to avoid overwhelming the audience. Helen shares practical tips on making CTAs visible, specific, and effective, and encourages listeners to test their own CTAs for functionality. She also introduces her 'done for you' services and marketing community membership, which offer additional support and planning sessions for the new year. Tune in for actionable insights to enhance your marketing strategy. 00:37 Are You Being Clear Enough with Your Call to Actions? 01:29 Crafting Effective Call to Actions 04:08 Testing and Auditing Your Call to Actions 05:41 Marketing Support and Community Membership 07:16 Virtual Planning Day and Membership Details 08:41 Conclusion and Next Steps Links: Join the Community: https://www.helendickmancoaching.com/community Contact Helen: https://www.helendickmancoaching.com/contact Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman Work with Helen: https://www.helendickmancoaching.com/work-with-me
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    9 分
  • EP 116: How to Make People Want to Work With You

    EP 116: How to Make People Want to Work With You
    2025/12/11
    In this episode, Helen dives into optimizing your About Me page to make potential clients eager to work with you. She walks you through the essential elements - addressing your audience's needs, highlighting your unique value, and injecting personality into your content. Tune in for actionable tips and strategies to make your About Me page a powerful tool in your personal branding and client attraction efforts. Don't forget to join the community sessions for personalized guidance and feedback! 00:34 Introduction to the Episode: Making People Want to Work with You 01:09 Crafting an Effective About Me Page 02:46 Building Trust and Personal Connection 04:01 Showcasing Your Achievements and Personality 06:03 Final Tips and Action Points 08:48 Community and Membership Announcements 10:05 Closing Remarks and Next Steps Links: Join the Community: https://www.helendickmancoaching.com/community Contact Helen: https://www.helendickmancoaching.com/contact Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman Work with Helen: https://www.helendickmancoaching.com/work-with-me
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    10 分
  • EP 115: Testing Your Website's First Impression

    EP 115: Testing Your Website's First Impression
    2025/12/03

    In this episode of the Marketing Systems for Success podcast, host Helen guides you through essential steps to enhance your website's homepage.

    She emphasizes the importance of clear messaging, strong call-to-actions, and mobile optimization.

    Helen also shares practical tips from a recent client audit, urging listeners to avoid overused jargon and ensure their homepage content is engaging and straightforward.

    Tune in to learn actionable strategies to make your homepage more effective and user-friendly.

    00:34 Episode Overview and Recap

    00:51 Importance of Having a Website

    01:29 Optimizing Your Homepage

    06:16 Mobile Optimization and Testing

    08:06 Final Tips and Action Steps

    09:27 Conclusion and Next Episode Teaser

    Links: Join the Community: https://www.helendickmancoaching.com/community Contact Helen: https://www.helendickmancoaching.com/contact Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman Work with Helen: https://www.helendickmancoaching.com/work-with-me
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    10 分
  • EP 114: The Social Media Audit You've Been Avoiding

    EP 114: The Social Media Audit You've Been Avoiding
    2025/11/26

    In this episode of the Marketing Systems for Success podcast, host Helen welcomes listeners back after a hiatus.

    Helen discusses the importance of restarting marketing activities without overthinking and provides actionable steps for auditing social media profiles.

    She shares insights from her recent 'done for you' marketing pilot offer, emphasizing the need for consistent updates, clear bios, professional photos, and testing all links.

    Listeners are encouraged to take immediate action to optimize their social media presence.

    For personalized support or more information, Helen invites you to connect with her on LinkedIn.

    Tune in weekly for more tips and mini-training sessions.

    00:33 Restarting After a Break

    01:38 Introducing the New Content Series

    02:55 Auditing Your Social Media Profiles

    04:32 Practical Tips for Social Media Updates

    09:45 Final Thoughts and Encouragement

    11:55 Closing Remarks and Next Steps

    Links: Contact Helen: https://www.helendickmancoaching.com/contact Work with Helen: https://www.helendickmancoaching.com/work-with-me
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    12 分
  • EP 113: How to Build Consistency Without Burning Out this Summer [Coffee and Coaching LIVE Replay]

    EP 113: How to Build Consistency Without Burning Out this Summer [Coffee and Coaching LIVE Replay]
    2025/07/22
    In this episode of the Marketing Systems for Success podcast, host Helen dives into effective strategies for maintaining your marketing momentum over the summer. Learn how to create engaging behind-the-scenes content, plan seasonal solutions, and develop a reliable email marketing strategy without burning out. Discover tips on preserving energy, setting boundaries, and using low-energy content templates to ensure your marketing stays consistent. Helen also offers advice on front-loading important content, building your audience, and focusing on quality over quantity. Make sure to tune in for actionable insights and practical advice applicable to your own business marketing efforts. 00:34 Introduction to Coffee and Coaching Club 01:56 Summer Content Strategies 03:11 Creating Engaging Content 07:39 Email Marketing and Community Building 15:59 Balancing Marketing Efforts and Personal Time 27:02 Reflection and Breakout Sessions 30:58 Conclusion and Next Steps Links: Join the next Coffee and Coaching session: https://www.helendickmancoaching.com/coffee-and-coaching Contact Helen: https://www.helendickmancoaching.com/contact Work with Helen: https://www.helendickmancoaching.com/work-with-me
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    33 分
  • EP 112: Mastering LinkedIn Marketing: Tips & Strategies with LinkedIn Coach Sarah Cooper

    EP 112: Mastering LinkedIn Marketing: Tips & Strategies with LinkedIn Coach Sarah Cooper
    2025/06/26
    In this episode of the Marketing Systems for Success podcast, host Helen talks with LinkedIn expert Sarah Cooper, who shares her journey from health and wellness to becoming a LinkedIn visibility coach. Discover how Sarah uses LinkedIn to generate leads, engage with her audience, and develop a powerful online strategy. Learn practical tips on optimising your LinkedIn profile, creating engaging content, and why personal storytelling is essential. Whether you're a LinkedIn newbie or looking to refine your strategy, this episode is packed with actionable advice to help you reach new heights on the platform. Don't miss it! 00:34 Introduction to LinkedIn with Sarah 01:38 Sarah's Journey from Health and Wellness to LinkedIn Coaching 03:10 The Power of LinkedIn During Lockdown 04:30 Building a Business on LinkedIn 07:42 Content Strategies for LinkedIn 09:24 Engagement and Connection on LinkedIn 13:22 The Importance of Personal Storytelling 14:29 Tips for Effective LinkedIn Posts 17:19 The Role of Video Content on LinkedIn 21:14 Overcoming the Fear of Posting on Social Media 21:59 Building a Consistent Posting Habit 23:16 Balancing Personal Storytelling and Sales 23:57 Optimising Your LinkedIn Profile for Business 24:26 Creating a Content Strategy for LinkedIn 25:57 Engaging with Your Audience and Building Trust 27:34 The Importance of Consistency and Patience 29:04 Effective Networking and Connection Strategies 30:36 Setting Realistic Goals for LinkedIn Growth 34:23 Leveraging DMs for Business Growth 39:25 Summary of LinkedIn Coaching Services 41:37 Conclusion and Contact Information Useful Links Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman/ Connect with Sarah on LinkedIn: https://www.linkedin.com/in/sarahcooper-energydealer Buy tickets to Sarah's "Let's Get LinkedIn Visible" event here: https://www.eventbrite.com/e/lets-get-linkedin-visible-own-your-awesome-tickets-1372680397019?aff=oddtdtcreator Join the community for more weekly support here: https://www.helendickmancoaching.com/community
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    43 分
  • EP 111: Writing About Your Offers Without Feeling Awkward [LIVE Coffee and Coaching Replay]

    EP 111: Writing About Your Offers Without Feeling Awkward [LIVE Coffee and Coaching Replay]
    2025/06/13
    In this episode of the Marketing Systems for Success podcast, host Helen discusses the challenge of promoting your services without feeling awkward. This is a recording from the live Coffee and Coaching session in June. The session covers authentic marketing, mindset shifts, practical content creation frameworks, and the importance of consistency. Helen shares methods to reframe promotional activities as helpful matchmaking, discuss the benefits of sharing personal 'why' stories, and emphasises pushing past discomfort to achieve growth. The episode includes interactive elements, such as breakout discussions on identifying ideal clients and practical exercises for crafting relatable content. 00:34 June Coffee and Coaching Session Introduction 01:22 Understanding Your Discomfort with Self-Promotion 03:14 Strategies for Authentic Marketing 08:17 Breakout Room Activity: Sharing Your Why Story 14:25 Mindset Shifts for Effective Selling 18:47 Identifying Your Ideal Client 19:03 Breakout Room Discussion 20:25 Post-Discussion Insights 21:56 Practical Frameworks for Content Creation 27:40 Overcoming Awkwardness in Business 31:57 Final Thoughts and Takeaways Links: Join the next Coffee and Coaching session: https://www.helendickmancoaching.com/coffee-and-coaching Contact Helen: https://www.helendickmancoaching.com/contact Work with Helen: https://www.helendickmancoaching.com/work-with-me
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    36 分
  • EP 110: Creating Confidence-Boosting Habits for Writing [LIVE Coffee and Coaching Replay]

    EP 110: Creating Confidence-Boosting Habits for Writing [LIVE Coffee and Coaching Replay]
    2025/05/09
    In this episode of the Marketing Systems for Success podcast, Helen hosts a practical and insightful episode focused on boosting your confidence in writing for marketing. Designed especially for small business owners wearing multiple hats, she outlines several key habits to simplify content creation. From making it about your audience to using your voice effectively, Helen shares actionable tips and frameworks to enhance your marketing skills. Tune in for strategies that will help you to feel more confident and inspired in promoting your business consistently. 00:34 Introduction to Confidence Boosting Habits for Writing 02:47 Reframing Your Marketing Approach 05:00 Content Upgrades and Profile Maintenance 07:41 Creating a Success Journal 11:22 Using Your Voice for Content Creation 12:46 Developing a Personal Brand Vocabulary 14:54 Building a Supportive Feedback Loop 16:29 Recap and Conclusion Links: Join the next Coffee and Coaching session: https://www.helendickmancoaching.com/coffee-and-coaching Work with Helen: https://www.helendickmancoaching.com/work-with-me
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    19 分