『Marketing Revisited』のカバーアート

Marketing Revisited

Marketing Revisited

著者： Liam Moroney
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 Marketing has changed a lot, and it can be hard to know what's new, what's changed, and what needs to be left behind. On this podcast, we'll interview marketing experts, one function at a time to help you be at the forefront of modern marketing.Marketing Revisited 2022 マーケティング マーケティング・セールス 経済学
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  • Attribution Revisited - Steffen Hedebrandt

    Attribution Revisited - Steffen Hedebrandt
    2022/09/09

    Marketing attribution has always been hot topic, but it was usually all about how much more data you could get. There's a new school of thought becoming popular now that attribution is misleading, distracting, and in some cases, impossible.

    So who better to talk to than the CMO and co-founder of an attribution platform, but also a marketer who understands the dark funnel and dark social - Steffen Hedebrandt.
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    46 分
  • Mergers & Acquisitions Revisited - Gwen Lafage

    Mergers & Acquisitions Revisited - Gwen Lafage
    2022/09/02

    Acquiring a company, and indeed being acquired by one, is one of the great branding challenges for marketing leaders.

    There are lots of considerations, and even more moving parts.

    On this episode, I spoke with Gwen Lafage, VP of Brand and Content at Sinch, who talks about what happens, and what should happen, from a brand perspective.

    With 4 acquisitions made by Sinch in just the last year alone, she had incredible experience and perspective to share.
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    34 分
  • Community Building Revisited - Todd Clouser

    Community Building Revisited - Todd Clouser
    2022/08/24

    Community is a term that's used so often in marketing that is can sometimes feel a little meaningless. In real marketing terms, what is it? How can you build one? And what does it drive for your business?

    There may be nobody more qualified (and passionate) to talk to the topic than Todd Clouser, Lead Brand Marketing Manager at Refine Labs.
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    40 分
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