In this episode of the Marketing Quacks podcast, I interview Rob Burley who founded GP Traveler. Rob talks about how he turned his love for Formula 1 into a successful niche travel business. Rob shares how starting with a graphic design background helped shape his branding and marketing skills.

He explains why Google Ads and email marketing have been game-changers for reaching and retaining customers. They also discuss how personal branding and AI tools are helping him scale smarter. Whether you're in travel, marketing, or just love Formula 1, this episode has something real for you.

References:

- GP Traveler Website

- Formula 1 YouTube Channel

Timestamps

00:00 Introduction to GP Traveler and Rob Burley's Journey

02:57 The Rise of Formula One Popularity

05:49 Marketing Strategies: Google Ads and Beyond

11:55 Building a Sustainable Business with Emails

15:48 Personal Branding in the Travel Industry

17:53 Leveraging AI for Business Efficiency

23:51 Future Goals and Authority in Formula One Travel

In this episode of the Marketing Quacks podcast, I interview Mike Heroux (The Dividend Guy), a seasoned financial blogger and community builder. Mike shares his journey from blogging about personal finance to creating a successful membership community focused on dividend investing.

He discusses the importance of owning your audience, the challenges of community growth, and the strategies he employs to differentiate himself in a crowded market. Mike emphasizes the significance of transparency, avoiding burnout, and the value of starting small while building a community.

References:

- The Dividend Guy on YouTube

- Dividend Stocks Rock Community

- The Dividend Guy Blog

Timestamps:

00:00 Introduction to Marketing Quacks Podcast

01:14 Mike's Journey into Community Building

04:13 Differentiating in the Finance Niche

07:06 Community Growth Strategies

09:43 Membership Model vs. Other Revenue Streams

11:16 Community Pricing Strategies

13:14 Content Strategy for Community Growth

15:10 Email Marketing Tactics

16:51 Traffic Sources and Attribution

18:07 Effective Email Subject Lines

22:01 Leveraging AI in Community Management

25:30 Avoiding Burnout as a Creator

27:22 Advice for Aspiring Community Builders

Is AI-generated content putting your SEO at risk? In this episode, Ryan Doser talks with Jon Gillham, founder of Originality.ai, about how AI content is detected and what it means for digital marketers. They break down how tools like Originality.ai work, how Google may be handling AI-generated content, and why relying only on AI can backfire.

Jon shares real examples from clients and offers smart advice for using AI and human input together. If you're serious about protecting your rankings and content credibility, this is a must-listen.

References:

- Originality AI Content Detector

- Originality AI on YouTube

- Jon Gillham on LinkedIn

Timestamps:

00:00 Introduction to AI Content Detection

01:37 The Evolution of AI Writing Models

04:55 Challenges in Detecting AI Content

06:40 Google's Dilemma with AI Content

10:14 Balancing AI and Human Input in SEO

12:00 Common Mistakes in AI Content Strategy

13:46 Client Experiences with Originality.ai

16:00 Understanding Detection Scores

19:15 The Future of AI in Content Creation

25:32 Defining Marketing Quacks in AI

In this episode of Marketing Quacks, Ryan Doser sits down with Roberto Blake to talk about what it really takes to grow on YouTube. Roberto shares why creators over 30 should think differently, how to build real value for an audience, and why ad revenue isn’t enough.

He breaks down practical strategies for monetization, packaging your content, and using AI to work smarter. They also explore why low-effort content can still win — but only if you understand the game. If you're serious about YouTube, this is the truth you need to hear.

References:

- Roberto Blake on YouTube

- Awesome Creator Academy

- Roberto's 'Create Something Awesome' Book

Timestamps:

00:00 Introduction to Roberto Blake and His Journey

01:16 The Evolution of Content Creation

03:40 Tactical YouTube Growth Strategies

07:28 Understanding YouTube's High Failure Rate

08:58 Mindset Shifts for Working Class Creators

10:17 Defining High-Quality Content

12:49 The Importance of Value Over Quality

15:09 Packaging vs. Delivery in Content Creation

17:17 Short Form vs. Long Form Content

19:20 Maximizing Revenue Through Live Streams

23:12 Diverse Monetization Strategies for Creators

27:32 Leveraging YouTube for Business Growth

30:41 The Role of AI in Content Creation

35:23 Debunking the Myth of Easy Content Creation

In this episode of the Marketing Quacks podcast, host Ryan Doser interviews McGill Davis, co-founder of Rize, a smart time tracking app that utilizes AI to enhance productivity.

They discuss the app's features, including automation and data privacy, as well as marketing strategies for growth in the competitive AI SaaS landscape. McGill shares insights on the future of AI in productivity tools and highlights common marketing gimmicks in the industry.

References:

- Rize Website

- Macgill on LinkedIn

Timestamps:

00:00 Introduction to Rize and Productivity

05:47 Data Privacy and User Control

11:40 Marketing Strategies for Rise

15:12 Future of AI in Productivity

17:22 Marketing Gimmicks in AI SaaS

In this episode of the Marketing Quacks podcast, host Ryan Doser speaks with Samantha North, an AI and automation expert, about the evolving landscape of marketing, particularly in the realms of SEO and content creation.

They discuss the transition from traditional SEO practices to the integration of AI and automation, the importance of maintaining a human touch in high-stakes sales, and the role of no-code tools in streamlining processes. Samantha shares insights on content repurposing strategies and the significance of quality inputs in achieving successful outcomes with AI.

References:

- Samantha North Website

- Samantha North on LinkedIn

- Samantha's Newsletter

Chapters:

00:00 Introduction

01:59 Transitioning from SEO to AI and Automation

04:58 The Future of SEO in the Age of AI

09:02 Content Repurposing Strategies

12:01 Starting with Automations in B2B Services

14:53 The Role of Human Touch in Automation

18:11 Navigating No-Code Automation Tools

20:55 Marketing Quacks and Gimmicks in the Industry

In this episode of the Marketing Quacks podcast, host Ryan Doser speaks with Corey Morris, founder and CEO of Voltage, a digital marketing agency in Kansas City.

They discuss the unique approach of Voltage in the crowded marketing agency landscape, emphasizing the importance of strategy over gimmicks. Corey shares insights from his book, 'Digital Marketing Success Plan,' outlining a five-step framework for effective digital marketing.

The conversation delves into the evolving landscape of SEO, particularly in the context of AI-driven search, and the significance of brand equity. They also explore the practical applications of AI in marketing and the common pitfalls to avoid, particularly the prevalence of marketing quacks. The episode concludes with a call for marketers to have a documented plan that allows for agility and adaptation in a rapidly changing environment.

References:

- Corey Morris Website

- Digital Marketing Success Book

- Voltage Digital

Chapters:

00:00 Introduction to Voltage and Corey Morris

02:59 The Unique Approach of Voltage

05:59 Understanding Digital Marketing Success

08:51 SEO Strategies in an AI-Driven World

11:50 The Evolution of SEO and Brand Equity

14:51 Harnessing AI in Marketing

18:00 Practical Applications of AI in Marketing

20:59 Identifying Marketing Quacks

24:08 Concluding Thoughts and Future Directions

In this episode of the Marketing Quacks podcast, host Ryan Doser interviews automation and AI consultant Ryan Ray.

They discuss the importance of automation in business, common mistakes people make when starting with automation, and the balance between automation and the human touch in various tasks. The conversation also touches on content creation strategies, the future of AI agents, and the significance of quality in marketing efforts.

Ryan Ray shares insights on how to effectively use tools for newsletters and the challenges of navigating the ever-evolving landscape of AI and automation in marketing.

References:

- Ryan Ray's Website

- Ryan Ray on X

- Ryan Ray's Email Newsletter

Chapters:

00:00 Introduction to Automation and AI in Marketing

02:34 Getting Started with Automation

05:02 Common Mistakes in Automation

07:12 The Human Touch in Automation

08:46 Quality vs. Quantity in Content Creation

12:44 The Future of AI Agents

14:40 Content Creation Strategies on X

22:56 Choosing the Right Tools for Newsletters

24:11 Defining Marketing Quacks