What does dog poop have to do with brand growth? More than you think. On this episode of Marketing People Love, Jacques Spitzer sits down with Kyle Fredriksen of American Pet Nutrition, Supreme Source, to unpack how a small, family-owned pet brand took on billion-dollar competitors and won.

Kyle shares the journey from corporate giants like P&G and General Mills to running a challenger brand with autonomy, creativity, and courage. From uncovering the "job to be done" for pet parents to taking a bold swing with unforgettable, slightly uncomfortable advertising, Kyle breaks down the strategy that drove four years of consistent growth, even while the category around them was flat or declining.

You'll hear how insights about pet digestion, yes, poop, became the centerpiece of a growth strategy, why taking big creative risks is the secret weapon of challenger brands, and how a culture of trust and leadership allows small teams to move fast and make bold decisions. Kyle also draws lessons from baby brands like Pampers that translate perfectly to the pet aisle and explains why doubling down on what works beats chasing every new trend.

This episode is packed with actionable marketing lessons for anyone looking to break through, connect emotionally with their audience, and make advertising people actually love.

Today, I bring on my mentee Tarun Kamath of Arcady Media to decode the truth about email and SMS retention, what works, what ruins your deliverability, and what most brands get wrong by default. From pop ups that actually convert to pre BFCM warm ups, customer preference centers, and why Q5 is a goldmine, this episode is a masterclass in relationship driven marketing.

On this episode of Marketing People Love, I sat down with Blake Brown—marketing leader behind standout footwear brands like Kizik and Kuru—to explore what it really takes to make content that connects. From long-form ads like Nike's "Trial of Luka Doncic" to scrappy TikToks shot on an iPhone, Blake shares how emotion, authenticity, and iteration are the real differentiators in a world flooded with AI tools and goldfish-attention-span myths. We jam on storytelling, creative risk-taking, and why brands need to stop trying to be perfect—and just start being real. Another must-listen episode on Marketing People Love!