Most people think advertising is about selling products. It's not.

The best ideas change the way people see themselves and sometimes they change culture along the way.

In this episode of Marketing People Love, Jacques Spitzer, CEO and CCO of Raindrop sits down with its newly appointed Creative Chairman Rob Strasberg, whose work has shaped some of the most influential campaigns of the last 25 years. From helping build the Truth campaign that changed how an entire generation viewed smoking, to launching MINI Cooper in America and reinventing iconic brands, Rob has spent his career proving that ideas can move far more than products.

Together, they explore why creativity is really about psychology, how great teams unlock great ideas, the role identity plays in every purchase we make, and why the future of marketing belongs to the people willing to think differently.

One idea, communicated at the right moment, can change a brand.

Sometimes it can change the world.

In this episode of Marketing People Love, I sit down with Nik Hall, founder, operator, and Amazon growth expert, to break down what actually drives success on Amazon in 2026.

We get into the real math behind profitable brands, why most founders misprice their products, and how small decisions around pack size and positioning can completely change your trajectory. Nik also unpacks why Amazon is becoming increasingly pay-to-play, how AI is reshaping search and discovery, and what separates scalable brands from crowded, commoditized categories.

He also shares the frameworks he uses to evaluate opportunities, avoid "bloodbath" categories, and help brands scale with more clarity and less guesswork.

If you sell physical products or want to understand where ecommerce is heading next, this conversation will give you a sharper lens on what actually works.

In this special episode of Marketing People Love, I sit down with Sean Klitzner, the creative force behind billions of views and co-creator of Beast Games. Together, we unpack what it really takes to win attention in today's world, why great content isn't about short vs. long but about earning time, and how a "why not?" mindset leads to massive breakthroughs. From producing under extreme pressure to helping scale the MrBeast empire, Sean shares lessons on storytelling, obsession, and building content people actually care about. If you want to understand the future of marketing and attention, this episode is for you.