『Marketing Operators』のカバーアート

Marketing Operators

Marketing Operators

著者： Cody Plofker Connor MacDonald and Connor Rolain
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概要
 Some call it the greatest ecommerce podcast in existence. Behind three behemoth brands stand three juggernauts of the marketing world: Cody Plofker (CEO, Jones Road Beauty), Connor MacDonald (CMO, Ridge) & Connor Rolain (Head of Growth, HexClad). Finally, they’re pulling back the curtain to give you a never-before-seen look at what works and what doesn’t work to drive growth.Cody Plofker, Connor MacDonald, and Connor Rolain マーケティング マーケティング・セールス 経済学
エピソード
  • How Ridge + Portland Leather Goods Launch Hundreds of New Products Every Year

    How Ridge + Portland Leather Goods Launch Hundreds of New Products Every Year
    2026/11/03

    “Returning customer revenue is where all the profit is made.”

    Can every DTC brand sell new products to existing customers, or does the category decide?

    MacCoy Merkley (CMO, Portland Leather Goods), Connor MacDonald (CMO, Ridge), and Cody Plofker (Advisor & fmr. CEO, Jones Road Beauty) unpack why new products sold to existing customers drive ecommerce profit, and why some categories can’t lean on repeat buyers.

    Portland Leather Goods launches new SKUs every Tuesday and Thursday, and its list buys them up. Ridge works harder for a second sale, since its wallet is guaranteed for life. So each launch leans on ads. One bad order can leave 22K units on the shelf.

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    Motion

    https://9ops.co/motion-runneth

    Proppel

    https://9ops.co/weareproppel

    Aftersell

    https://9ops.co/aftersell-mops

    Haus

    https://9ops.co/haus

    NeonPixel

    https://9ops.co/neonpixel

    Richpanel

    https://9ops.co/richpanel-mops

    Operators Portal

    https://portal.9operators.com/dashboard

    Operators Newsletter

    https://9operators.com/

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    1 時間 7 分
  • How to Track Black Friday Performance & Make Last-Min Budget Calls

    How to Track Black Friday Performance & Make Last-Min Budget Calls
    2026/10/27

    “It looks bad in Meta and you’re freaking out, but blended is good.”

    How far ahead of pace should you be before adding budget on Black Friday?

    Austin Harrison (CEO, Northbeam) and Andrew Kaszuba (Head of Insights, Northbeam) join Connor MacDonald (CMO, Ridge) and Cody Plofker (Advisor & fmr. CEO, Jones Road Beauty) to break down how ecommerce brands track Black Friday hourly and decide when to push or pull budget.

    Northbeam’s median brand pulls 42% of Black Friday revenue from earlier touchpoints. When Meta fell short during BFCM 2024, Ridge’s numbers justified pushing AppLovin to about 40% of spend. A strong midday read tempts brands to pour in more, and the extra money can wreck efficiency.

    Powered By

    Motion

    https://9ops.co/motion-runneth

    Richpanel

    https://9ops.co/richpanel-mops

    Proppel

    https://9ops.co/weareproppel

    Aftersell

    https://9ops.co/aftersell-mops

    Haus

    https://9ops.co/haus

    NeonPixel

    https://9ops.co/neonpixel

    Operators Portal

    https://portal.9operators.com/dashboard

    Operators Newsletter

    https://9operators.com/

    続きを読む 一部表示
    59 分
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