Why do experienced operators still overcorrect on average order value?

Varun Kundra (Co-founder, Aftersell by Rokt) joins Connor MacDonald (CMO, Ridge) and Cody Plofker (Advisor & fmr. CEO, Jones Road) to break down the pricing missteps that quietly cost real revenue and the metric worth watching instead.

The hosts compare years of pricing tests at Ridge and Jones Road. They cover three ways to bundle for more revenue per order. Varun explains why image heavy upsells beat plain offers, plus a subscription upgrade converting at 20% to 30%. Connor and Varun wrap with a teardown of Winks, the brand behind Operators Build.

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Motion

https://9ops.co/motion-runneth

NeonPixel

https://9ops.co/neonpixel

Richpanel

https://9ops.co/richpanel-mops

Proppel

https://www.weareproppel.com/operators

Aftersell

https://9ops.co/aftersell-mops

Haus

https://www.haus.io/operators

Operators Portal

https://portal.9operators.com/dashboard

Operators Newsletter

https://9operators.com/

“We just had a hundred thousand people buy in the last 60 days.”

What does the future of retention marketing actually look like by 2027?

Connor MacDonald (CMO, Ridge) and Connor Rolain (Head of Growth, HexClad) unpack what Postscript’s AI memories mean for retention marketing’s future. They map out a 2027 playbook built on personalized experiences, even as TikTok Shop’s creator economy hits a breaking point.

Postscript is building unified profiles instead of fragmented SMS data. That shift promises holdout testing and customer lifetime value tracking. RCS already shows early lift in live tests. Meanwhile TikTok Shop’s incentive structure is pushing affiliates toward burnout.

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Motion

https://9ops.co/motion-runneth

NeonPixel

https://9ops.co/neonpixel

Richpanel

https://9ops.co/richpanel-mops

Proppel

https://www.weareproppel.com/operators

Aftersell

https://9ops.co/aftersell-mops

Haus

https://www.haus.io/operators

Operators Portal

https://portal.9operators.com/dashboard

Operators Newsletter

https://9operators.com/

“Don’t let perfect measurement get in the way of good marketing”

How do Ridge, HexClad and Jones Road each structure Black Friday, Cyber offers differently?

Connor MacDonald (CMO, Ridge), Cody Plofker (CEO, Jones Road Beauty), and Connor Rolain (Head of Growth, HexClad) share how holiday marketing campaigns pull their ecommerce brands in completely different directions.

Shark Ninja becomes the opening case study, spending big on creator activations without measuring returns. The hosts counter with their own tactics, mixing steep weekend deal drops with full brand rebuilds between sales. The riskiest move this season turns out to be a discount that costs a brand its most loyal customers. Cody dives into Winks, a fresh sleep brand he and four other 9-figure executives are building from the ground up, and introduces Operators Build, the show capturing the entire journey from scratch.

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Motion

https://9ops.co/motion-runneth

Haus

https://www.haus.io/operators

NeonPixel

https://9ops.co/neonpixel

Richpanel

https://9ops.co/richpanel-mops

Proppel

https://www.weareproppel.com/operators

Aftersell

https://9ops.co/aftersell-mops

Operators Portal

https://portal.9operators.com/dashboard

Operators Newsletter

https://9operators.com/

Operators Build

https://9ops.co/ops-build-ytplaylist

Winks

https://getwinks.com/