In this episode of The Marketing Minute, we’re tackling a part of marketing many people avoid—metrics.

Yes, the numbers.

But don’t worry, this isn’t a boring episode.

Just like financial metrics, marketing metrics are the secret to making smart, profitable decisions.

If you’re tired of guessing what’s working in your marketing, or you feel like you’re doing all the things but nothing’s sticking, then stick your earbuds in as this episode is for you.

You’ll walk away knowing what to track, why it matters, and how to use that data to grow your business.

And juicy bonus – this is just part 1!

In This Episode, you’ll Learn:

• What marketing metrics actually are (without the jargon!)

• Why tracking your efforts isn’t optional—it’s essential

• The 3 core types of metrics every business should be looking at:

◦ Website metrics

◦ Email marketing metrics

◦ Social media

• How often to check your metrics

• What tools to use (even if you’re not techy!)

• Why you only need to track a few key numbers—not everything

Free Resource Mentioned

The FAY WAY - A Six Stage Marketing System

Metrics is part of Yield, the last Y in the FAY WAY. Download the FAY WAY to Marketing framework to get the 6-stage system to build your marketing strategy from the ground up. It’s packed with 18 quick wins you can implement today.

Head on over to achievemarketing.ie/plan.

Email Marketing

We talk about growing your email list – and often times, a lead magnet helps with that. Check out Episode 4 – Create a Lead Magnet.

🎧 Listen to This Episode - Episode 5 – Use Marketing Metrics is available now on:

• Apple Podcasts
• Spotify
• Amazon Music
• Or directly at achievemarketing.ie/podcast

Get yourself a Copy of Marketing Made Easier with ChatGPT - the book that combines the FAY WAY marketing sytem with over 100 ChatGPT prompts.

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If this episode got you thinking, then, help another business owner out...

• Share this episode with a friend or work colleague
• Tag me on social @denisefay
• Email me: denisefay@achievemarketing.ie with your thoughts or ah has! I love hearing from listeners.

And if you’re enjoying the podcast, I’d love for you to:

1. Subscribe on your platform of choice

2. Leave a review

3. Share with your business community.

Together, let’s keep those small wins turning into big impact.

In this episode of The Marketing Minute, we're diving into one of the most powerful (and overlooked) strategies to attract your dream clients and grow your email list - offering a lead magnet.

If you’ve ever wondered:

• “How do I get people to actually sign up to my email list?”
• “What’s a lead magnet and do I really need one?”
• “What type of freebie will actually work for my business?”

Then this episode is for you.

I break it all down into simple steps that you can take action on today, because you don’t need a 12-part funnel to start growing your list, just the right offer at the right time. Lets simplify things, shall we?

What We Cover in This Episode

✔️ What a lead magnet is and why it still works in 2025,

✔️ How to create a lead magnet that your audience actually wants

✔️ A simple way to create it – no procrastination, no messing around, just action

✔️ Smart ways to promote it—without feeling salesy

✔️ A simple challenge to help you get started this week

Before we go any further, because there is the age old question, does email marketing and Lead Magnets Still Matter in 2025?

Email marketing isn’t dead. In fact, it’s performing better than ever:

- $36 ROI for every $1 spent on email marketing

- Lead magnets convert website visitors into subscribers

- They build trust and set you apart as the expert

🎧 Listen to the Full Episode

Episode 4 – Offer a Lead Magnet is available wherever you get your podcasts - Apple | Spotify | achievemarketing.ie/podcast

Related Resources

Here are some examples of my magnets that have proved successful over the years:

• Design your YOU Factor using these 4 Steps
• 30 Day Social Media Plan -
• How to Market your Small Business

And when writing the lead magnet, consider checking the resources out:

• Episode 3: Use Power Words to Supercharge Your Copy
• Power Words to Master your Marketing Communication

Get yourself a Copy of Marketing Made Easier with ChatGPT

Share + Subscribe

If this episode got your wheels turning, help another business owner out...

🔁 Share this episode with a friend

💬 Tag me on social @denisefay

📩 Or email me: denisefay@achievemarketing.ie

And if you’re enjoying the podcast, I’d love for you to:

1. Subscribe on your platform of choice

2. Leave a review

3. Share with your business community

Together, let’s keep those small wins turning into big impact.

In this episode of The Marketing Minute, we’re talking about the smallest marketing tweak that can make the biggest difference - the words you use.

Power Words have the ability to grab attention, spark emotion, and drive action. And the best part? They don’t cost a thing to use.

However, not all words are created equal. If your marketing copy is blending in, feeling flat, or failing to convert, it’s time to start using words that are more powerful. Boring copy leads to bored readers.

Today, you’ll learn:

✔️ What power words are and why they work so well in marketing

✔️ A simple exercise to transform dull, lifeless copy into something compelling

✔️ How to sprinkle power words into your headlines, social posts, emails, and sales pages

Want a shortcut?

Download my Power Words Cheat Sheet - a handy list of high-impact words you can use to instantly improve your copy.

Why You Should Tune In

• Get practical tips to make your marketing messages more persuasive.

• Learn how power words trigger emotions that drive engagement and sales.

• Grab a free cheat sheet packed with high-impact words to boost your marketing.

And as always, I’d love to hear from you - follow me on social by searching Denise Fay.

Share your favourite power words on social and tag me with #MarketingMinuteWithDenise, or email me at denisefay@achievemarketing.ie - I love hearing from listeners.

Lastly, if you enjoyed the episode, I’d love if you could:

1️⃣ Subscribe to the show wherever you get your podcasts,

2️⃣ Leave a review on your podcast platform of choice,

3️⃣ Share this show and/or episode with your business owner friends.

A rising tide raises all boats - let’s support each other to grow. The more business owners and entrepreneurs who hear this content, the more their businesses will grow. We'll create positive ripple effects across the world together.

Take care,

Denise

In this episode of The Marketing Minute, we dive into one of the most powerful assets in your marketing toolbox - your YOU Factor. This isn’t about following trends or copying competitors; it’s about defining what makes you unique and using it to attract the right clients...and repel the wrong ones.

Your YOU Factor is what sets you apart, makes you memorable, and creates a brand that can’t be ignored – it puts you Beyond Comparison. But here’s the thing - most business owners struggle to pinpoint what makes them different, let alone market it effectively. That’s exactly what we’re tackling in today’s episode.

You’ll discover:

✔️ What the YOU Factor really is (and why it’s your biggest differentiator)

✔️ A simple framework to uncover your unique strengths, skills, and story

✔️ How to integrate your YOU Factor into your marketing so it feels natural, not forced

Want to take action right away?

Grab my free Define Your YOU Factor Worksheet to help you put today’s lesson into practice - www.achievemarketing.ie/YOU

Why You Should Tune In

Learn how to stand out without gimmicks or over-complicating your message. Gain clarity on your unique positioning so you can confidently market your business. Get an exclusive worksheet to guide you step-by-step in defining your YOU Factor.

And as always, I’d love to hear from you—follow me on social by searching Denise Fay. Share your story on social and tag me with #MarketingMinuteWithDenise or drop me an email at denisefay @achievemarketing.ie—I love cheering you on!

Lastly, if you enjoyed the episode, I’d love if you could:

1️⃣ Subscribe to the show wherever you get your podcasts,

2️⃣ Leave a review on your podcast platform of choice,

3️⃣ Share this show and/or episode with your business owner friends.

A rising tide raises all boats—let’s support each other to grow. The more business owners and entrepreneurs who hear this content, the more their businesses will grow. We'll create positive ripple effects across the world together.

Take care, Denise

In this episode of The Marketing Minute, we dive into one of the most effective tools in your marketing arsenal: testimonials. Testimonials are more than just kind words—they're powerful social proof that builds trust, establishes credibility, and converts potential clients into loyal customers.

However, not all testimonials are created equal. There are different types of testimonials and should be used where relevant and necessary.

We’ll explore the three must-have testimonial types you need to grow your business, including

• Product explainer testimonial
• Service testimonial,
• Social media testimonial.

Plus, I’ll share practical tips for gathering testimonials and using them effectively in your marketing strategy.

Don’t miss this very short episode if you’re ready to amplify your earned media game and let your customers do the talking for you.

Relevant Links Mentioned in the Episode:

• Read the Blog - 5 Game-Changing Testimonial Types to Build Trust and Boost Sales
  Dive deeper into the testimonial types we discuss in this episode and discover actionable insights to take your marketing to the next level.
• Grab the Guide: - The Ultimate Guide to Gathering and Promoting Game-Changing Testimonials
  For less than the price of your lunch, this blueprint gives you everything you need to succeed with testimonials:
  - 10 different testimonial types with 'fill-in-the-blank' examples to swipe and use.
  - A ready-to-use email sequence for collecting testimonials effortlessly
  - Canva templates to showcase your testimonials like a pro.

Why You Should Tune In:

✔️ Learn how to identify the right testimonials for your business.

✔️ Discover practical tips for gathering and using testimonials effectively.

✔️ Get access to exclusive resources to elevate your testimonial game.

And as always, I’d love to hear from you - follow me on social – you can find me on most of them all by searching denise fay.

And share your story on social and tag me with #marketingminutewithdenise. Feel free to email me at denisefay @achievemarketing.ie aswell – I love to cheer you on and I especially love hearing from podcast listeners.

Lastly, if you loved the show, I'd love (yes, more love!) if you could do three things:
1. Subscribe to the show where-ever you get your podcasts,
2. Leave a review on your podcast platform of choice,
3. Share this show with your business owner friends.

A rising tide raises all boats so lets support each other to grow. The more business owners and entrepreneurs who hear this content, the more their businesses will grow. We'll create ripple effects across the world together.

If you’ve ever wondered, “What’s the one thing I should do today to market my business?” then, you’re in the right place.

I’m Denise Fay—marketing strategist, author, professional speaker and your no-fluff, straight talking guide to making marketing easier for small business owners, entrepreneurs, and anyone wearing all the hats, especially the marketing one.

Welcome to The Marketing Minute—the podcast packed with quick tips for small wins with big impact. Each episode is short, sharp, and focused on one idea—so you can take action fast, make progress, and get back to business.

Whether you want more visibility, better messaging, or smarter strategies to attract clients for life , this show’s got your back. So hit follow, dive in, and let’s make marketing work for you, one minute at a time.

You can always listen here direct from the website...and follow on your favourite platform:

• Follow on Spotify.
• Follow on Apple podcasts