Marketing MSPs: Building Trust at Scale ft. Josh Smith
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Josh Smith from Wingman made a bold career switch move. He reached out to his (now) Director on LinkedIn with no sales experience, no CV attached, just personality and a willingness to make a leap.
Two and a half years later, he's traveling the world for expos, and working with MSPs across the English speaking world! This week Dave speaks with him about career pivots, why you should hire on personality not just skillset, and why embarrassment is often the only thing standing between you and your next opportunity.
What they discuss:
📱 How a LinkedIn message got him his dream job
💼 Wingman's niche approach to marketing in the IT channel
🌍 US/Canada expansion
🤖 Optimising for AI search
📊 Why MSPs struggle to productise AI
As always, enjoy, with your 'Quick Brew' ⏱️☕🎙️
🤝 Connect with Josh on LinkedIn: https://www.linkedin.com/in/josh-smith-b181b6184/
💻 Learn more abuot Wingman online: https://wingmanmspmarketing.com/
📖 Read Josh's book recommendation: Choose Trust: Building relationships for business success: https://amzn.eu/d/06TD6O9S
❤️ Thank you to our sponsors, Loomyna. Your AI conversation coach - helping managers, leaders, and HR professionals rehearse, refine, and communicate with clarity, confidence, and care.
🔗 https://wellityglobal.com/meet-loomyna/
🤑 Don't forget to use the discount code: BREW10