Marketing Like Red Bull: Winning the Attention Economy with Charlie Grinnell
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Marketing Like Red Bull: Winning the Attention Economy with Charlie Grinnell
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How do financial brands win in a world where attention—not capital—is the scarcest resource?
In this episode, Sam Sivarajan is joined by Charlie Grinnell, co-founder and CEO of Right Metric and former global head of social at Red Bull, for a sharp, practical conversation on modern marketing in financial services. Charlie breaks down what disruptors like Chime and Wealthsimple understand about the attention economy that traditional institutions often miss—and why long-term thinking is the real competitive edge.
They explore how to reach Gen Z and millennial clients authentically, why attribution is often misleading, and how advisors and firms can start acting like media companies without losing trust.
If you want marketing that actually moves behavior, this episode is a must-listen.