Marketing has never been louder, more automated, or more expensive. Yet for most businesses, it delivers less than ever.

In this episode of Localization Fireside Chat, Robin Ayoub sits down with John Dwyer, a direct response marketing expert who has worked with brands like McDonald’s, KFC, 7-Eleven, and one of the few people who convinced Jerry Seinfeld to say yes to an advertising campaign.

This is not a conversation about trends, hacks, or vanity metrics.

John explains why most marketing fails, why brand without response is a dangerous illusion, and why too many businesses have no idea what a lead actually costs them. He breaks down what “measurable marketing” really means and why accountability is the missing ingredient in most campaigns.

Key themes include:

Why most marketing budgets are wasted

Brand building versus direct response

Why marketing should make the phone ring

The real meaning of measurable results

Practical advice for founders and CEOs

🎥 Watch the full video episode on YouTube:

https://youtu.be/LqZR0LyWELE

Host: Robin Ayoub

Guest: John Dwyer, The Wow Factor in Marketing

Credits
Host: Robin Ayoub, Founder, Localization Fireside Chat

Connect and watch more
Website: www.L10NFiresideChat.com
Spotify: https://open.spotify.com/show/5OoURgc29R31XPGzOWL9iX
Be a guest: https://calendly.com/robin-ayoub/localization-fireside-chat-podcast-recording
LinkedIn: https://www.linkedin.com/in/robinayoub/

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