『Marketing: Global Edition』のカバーアート

Marketing: Global Edition

Marketing: Global Edition

著者： Jasmine Montgomery Piers Guilar
無料で聴く

このコンテンツについて

 A romp through the marketing issues of the day from all around the world in a spirited conversation between advertising and branding gurus Jasmine Montgomery and Piers Guilar Advice for small and big businesses alike, and a bit of a giggle for anyone interested in marketing.2024 Seven Brands Global Ltd マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
エピソード
  • M&S and the Whispering Titans

    M&S and the Whispering Titans
    2025/06/18

    This is not just any podcast… this is an M&S podcast.

    As M&S comes back online after its cyber attack, we look at the public reaction to its temporary outage and wonder out loud whether other brands can learn to be loved like M&S.

    “We missed you. Love: everyone over the age of 30 in the UK. And everyone, of all ages who wear pants” (@nearlymarylin)
    続きを読む 一部表示
    17 分
  • Dubai Chocolate

    Dubai Chocolate
    2025/06/06

    It's everywhere yet nowhere. In this episode, Piers & Jasmine explore the craze for Dubai Chocolate, the company behind the global phenomenon, the influencer who helped and the pros and cons of a scarcity strategy.
    続きを読む 一部表示
    19 分
  • Why Mascots Make Comebacks During Recessions

    Why Mascots Make Comebacks During Recessions
    2025/05/30

    Did you know that brands are more likely to bring in a mascot during times of economic difficulty?


    In this episode Jasmine and Piers discuss the resurgence of mascots and debate whether they are a good thing for brands or a silly distraction from real brand assets. From Ronald McDonald and the Kellogg’s chicken to Duo Lingo’s owl, this episode gets to the bottom of why brands turn to mascots in hard times and finds out that one of the podcasters has a particular beef with the Michelin Man.
    続きを読む 一部表示
    16 分

Marketing: Global Editionに寄せられたリスナーの声

カスタマーレビュー：以下のタブを選択することで、他のサイトのレビューをご覧になれます。

Audible.co.jp

Amazon.co.jp
レビューはまだありません。