『Marketing: Global Edition』のカバーアート

Marketing: Global Edition

Marketing: Global Edition

著者： Jasmine Montgomery Piers Guilar
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このコンテンツについて

 A romp through the marketing issues of the day from all around the world in a spirited conversation between advertising and branding gurus Jasmine Montgomery and Piers Guilar Advice for small and big businesses alike, and a bit of a giggle for anyone interested in marketing.2024 Seven Brands Global Ltd マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Designing Christmas. Your personal tour of Bond Street Brands.

    Designing Christmas. Your personal tour of Bond Street Brands.
    2025/12/18

    Come and join me, Jasmine Montgomery, on a stroll down London's Bond Street to see how fashion brands from Ralph Lauren to Tiffany's to Cartier are using the latest merchandising techniques in their Christmas windows and find out why I was disappointed by Jimmy Choo and why I have beef with bows! And most importantly, come and feel the Christmas vibes! Merry Christmas!
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    15 分
  • Who Won Christmas?

    Who Won Christmas?
    2025/12/08

    In this yuletide episode Jasmine and Piers don their Christmas jumpers and compare notes on favourite festive ads, focusing unashamedly on British retail ads because, let’s be honest, they are the best Christmas ads in the world. From Keira Knightley meeting her match over charming cheese to the much talked about John Lewis ad (which made Piers cry but don’t tell anyone) to Dawn French stuck in traffic, we review the ads and argue over what score to give them.

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    39 分
  • Is it ok to cause offence deliberately in advertising?

    Is it ok to cause offence deliberately in advertising?
    2025/12/02

    Ricky Gervais shocks the socks off people with ads for his vodka, Dutch Barn. Jasmine and Piers debate the question 'is it ok to offend people in the name of advertising'. Don’t watch this if you are easily offended.
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    21 分
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