Marketing: Global Edition

著者： Jasmine Montgomery Piers Guilar
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  • サマリー

  • A romp through the marketing issues of the day from all around the world in a spirited conversation between advertising and branding gurus Jasmine Montgomery and Piers Guilar Advice for small and big businesses alike, and a bit of a giggle for anyone interested in marketing.
    2024 Seven Brands Global Ltd
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あらすじ・解説

A romp through the marketing issues of the day from all around the world in a spirited conversation between advertising and branding gurus Jasmine Montgomery and Piers Guilar Advice for small and big businesses alike, and a bit of a giggle for anyone interested in marketing.
2024 Seven Brands Global Ltd
エピソード
  • "Delete All IP Law"

    "Delete All IP Law"
    2025/04/28

    This week Jack Dorsey posted “delete all IP law” and Elon Musk tweeted back “I agree”. Is Dorsey right? Should we scrap intellectual property law? And what would that mean for brands? Piers and Jasmine go head to head over whether or not intellectual property law still works in the digital era and ask whether we already live in a post-IP world?
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    20 分
  • Trendjacking

    Trendjacking
    2025/04/17

    Have you used AI to turn yourself into an action doll yet? Many brands have. The results are mixed. Some are social sizzlers, some are strategic damp squibs. In this episode, Piers and Jasmine talk about the perks and pitfalls of jumping on the bandwagon of social trends.

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    12 分
  • Crisis of Masculinity

    Crisis of Masculinity
    2025/03/28

    With everyone talking about the Netflix series, Adolescence, Jasmine & Piers take on the subject of the Crisis of Masculinity and how brands from around the world that target men can and should respond.
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    23 分

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