『Marketing Demo Lab』のカバーアート

Marketing Demo Lab

Marketing Demo Lab

著者: EINBLICK Consulting x StoryAZ
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As the B2B landscape evolves, marketers need to adapt and leverage the latest marketing tools and software to become more efficient. This is our mission with DEMO Lab, where experts discuss the latest tools and software that empower you to become a better B2B marketer. At DEMO Lab, we: - Talk to product experts who give unbiased reviews of products so that you can make informed decisions' - Provide expert advice on specific products or tools - Deliver insights into real-world applications and actionable tips on tools and technologies for B2B marketing© 2026 EINBLICK Consulting x StoryAZ マーケティング マーケティング・セールス 経済学
エピソード
  • Launch Powerful Landing Pages That Convert at Scale
    2026/09/02

    How can B2B companies successfully launch more high-converting marketing campaigns at scale? As the digital landscape continues to evolve, marketers must implement better, faster, and smarter campaigns while reducing operational friction. Building landing pages that convert is a constant challenge marketers face, and many struggle with clunky updates, stagnant conversion rates, confusing analytics, and time-consuming manual personalization.

    In this episode, hosts Christian Klepp and Ren Agarwal sit down with Blazej Abel (CEO and Founder, Landingi), to explore how Landingi streamlines full-cycle page creation, implementation, and optimization. During the walkthrough, Blazej showed us how the platform accelerates design workflows using either Lunar - a prompt-based design system - or a highly visual “drag-and-drop” builder. He also revealed how marketers can generate landing pages using a design MD file that ensures brand consistency and use inline editing for fast tweaks. Blazej also showed us features such as personalization and localization for geography-specific or language-specific landing pages, shared asset libraries for distributed teams, and global hosting options that support custom domains or WordPress integration. Finally, he walked us through advanced conversion tracking, micro-conversion event setups, and seamless data sync with Google Analytics and Google Ads. From building visual landing pages at scale to tracking, conversions, and analytics, this live demo showcased how global marketing teams can effectively scale their marketing campaigns without increasing their manual work.

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    37 分
  • Turning Brand-to-Local Marketing Challenges into Massive Growth Opportunities
    2026/06/03

    In this increasingly complex and highly technological business environment, managing omnichannel marketing activities across multiple geographies can be a huge logistical challenge. Overwhelmed central teams, inconsistent local execution, and missed market opportunities are costing you growth. To scale impact globally without increasing headcount, organizations must bridge the gap between corporate brand control and local execution. With this in mind, how can enterprise organizations streamline their operations to empower regional networks while maintaining strict corporate brand compliance?

    In this episode, hosts Christian Klepp and Ren Agarwal sit down with Christopher Brown (Director of North America, Marvia), to explore how Marvia simplifies and automates localized marketing activities and automation for central teams and non-marketing partners. During the walkthrough, Christopher demonstrated how Marvia helps maintain brand consistency across regions by providing customizable, user-friendly tools for asset management, template creation, and campaign execution. He also highlighted the platform’s core operational modules that include its enterprise Digital Asset Management (DAM) system and AI-assisted asset search, configurable templates, approval workflows, campaigns, and kits that consolidate assets, merchandise, and media buys into implementable playbooks. Christopher also walked us through workflows where local managers can customize print and social templates in minutes, automate localization via location data, and direct integrations with Meta or Google Ads for national-to-local campaigns. From asset distribution to regional tracking and localized performance analytics, this live demo revealed how global marketing teams can empower their entire network to drive local results effectively.

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    47 分
  • Create & Edit Powerful Videos in Minutes with VideoGen
    2026/05/13

    In the competitive and high-stakes world of B2B marketing, we know that generating quality videos is an essential component of a successful content marketing strategy. In this environment where content is king, high costs, lengthy lead times, and editing skills remain massive obstacles for many brands. So, how can lean marketing teams overcome these barriers and leverage modern technology to produce quality video content at scale without massive budgets?


    In this episode, hosts Christian Klepp and Ren Agarwal sit down with Anton Koenig (Co-Founder, Videogen.io), who shows us how his platform creates and edits powerful videos in minutes with AI without big budgets, agencies, or heavy editing skills. During the walkthrough, Anton demonstrated how to turn turning existing blog articles and scripts into engaging visual assets with the platform’s script-to-video workflow. He also highlighted use cases like A/B testing ads, generating bulk niche content, and how Videogen can repurpose assets into multiple languages for global audiences. Anton provided a full tour of the platform’s features that includes AI script generation, customizable AI avatars, and an extensive library of narrators and stock footage. From script refinement to timeline-based editing to smart tools such as auto B-roll replacement and AI-powered media search, this demo revealed how teams can generate consistent, scalable quality video assets.

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    24 分
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