Marketing Beyond the Ad Part 2 With Kelly Morris-Palenske
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Marketing Beyond the Ad Part 2 With Kelly Morris-Palenske
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This episode, Part 2, of Power Women of the Trades welcomes Kelly Morris-Palenske, who specializes in affiliate marketing and lead generation strategy for the home service industry. Kelly shares crucial insights on how successful marketing must be seen as the entire customer journey, arguing that its effectiveness depends on seamless integration from the initial affiliate lead to the final technician interaction in the home. She highlights the importance of using data to track performance breaks and support employee morale, noting that call center staff are the essential "ambassadors" of the brand. Kelly also advises on how to counter technician negativity toward affiliate leads by ensuring strong training and transparent data practices. Tune in now to learn how to optimize your entire service process and boost your close rates!