In this episode, Blake Watson explores Sora, the new AI video generation tool from OpenAI, and shares how real estate agents and small business owners can use it to build stronger personal connections with clients.

Rather than just creating funny or experimental videos, Blake demonstrates how to use Sora to make customized, meaningful greeting videos—like birthday messages—that stand out and make lasting impressions.

Key Topics Covered

What is Sora?

Sora is an AI-powered video creation app developed by OpenAI, the company behind ChatGPT.

It transforms simple text prompts into lifelike, photorealistic videos.

Sora 2, the latest version, was released on September 30, 2025.

Available for desktop and mobile devices (iOS and Android), though still invitation-only during its rollout phase.

How Sora Works

Users describe a short video scene in natural language.

The app then generates a fully animated and realistic video in about 1–2 minutes.

Free users can make 10–15 second clips; pro users can create longer ones.

It automatically fills in missing details, creating natural and complete scenes without requiring technical expertise.

Example Use Case:

Birthday Videos

Blake shares several creative ways he’s used Sora for personalized birthday messages:

Rock Music Fan

Example: A prompt for a garage band named “Bacon Hayes” singing “Happy Birthday, Joey.”

Baseball Fan Example:

A video featuring two friends at a World Series game wishing Joey a happy birthday.

Camping Example: A clip of friends around a campfire wishing Arch a happy birthday.

Each example demonstrates how Sora interprets minimal instructions and adds realistic, spontaneous details—such as improvised dialogue or background settings—that enhance the personal feel.

Why Personalized AI

Videos Work

A customized AI video amplifies emotional connection far beyond a text message or Facebook post.

These videos are memorable, highly shareable, and feel more genuine.

By tying the message to a person’s interests or shared experiences, the video becomes a personal keepsake rather than a generic greeting.

Ethical and Technical Notes

Currently, Sora does not use uploaded photos of recognizable people, to prevent misuse or impersonation.

You can, however, include images of objects, homes, pets, or scenes to integrate into your AI-generated videos.

OpenAI continues refining the tool with built-in safeguards as it expands availability.

Marketing Takeaways

Personalization is the new marketing currency. A short, custom AI video can create stronger client loyalty than mass communication.

Video enhances engagement. Texting a client a video increases connection and memorability tenfold compared to a regular message.

Human creativity meets AI efficiency. Sora handles the production, but your human touch makes it meaningful.

Action Steps (Your “Homework”)

1. Download the Sora app from the Apple App Store or Google Play Store.

2. If you don’t have access yet, request an invitation code from someone already using Sora—or reach out to Blake for one.

3. Create your first AI birthday greeting using a personalized prompt for a friend or client.

4. Send it directly via text message for maximum personal impact.

5. Observe reactions and brainstorm other ways to integrate Sora into your marketing (holiday greetings, event invites, thank-you notes).

Connect with Blake Watson

Blake Watson is a Realtor with Epique Realty serving Chattanooga, Tennessee, and Northwest Georgia.

In this episode of the Marketing AI Podcast, host Blake Watson breaks down how smart real estate agents are using blog content not just to rank on Google—but to become the trusted source AI tools like ChatGPT, Siri, and Google’s AI Overviews pull from.

You'll learn why blogging in 2025 is nothing like it was a decade ago, and how to write keyword-rich, hyperlocal content that positions you as the go-to expert in your market.

What we cover in this episode: Why blogging is more important than ever in the age of AI-powered search

How to make your blog content train AI tools to recommend you

The rise of voice search and how to write for it

AI-assisted content creation tips for Realtors

Step-by-step framework for writing SEO-optimized, hyperlocal blog posts

Real examples of blog titles and topics that drive traffic and trust

The compound effect of consistent content creation

If you’re a real estate agent looking to future-proof your marketing strategy, this episode will show you how to turn one blog post into a lead-generating, AI-cited asset that works.

Connect with Blake Watson:LinkedIn & Facebook: Blake WatsonInstagram: @rocknrollblakeWebsite: AtHomeChattanooga.comCall/Text: 423-315-1815

Subscribe and share to help more real estate agents grow smarter with AI.

Host: Blake Watson, Realtor – Chattanooga, TN & Northwest GA

Episode Summary:
In this episode of The Marketing AI Podcast, host Blake Watson breaks down how real estate professionals and small business owners can use AI to create stunning, customized images for marketing—without hiring a photographer or spending hours searching for stock photos.

Blake walks through how the new ChatGPT-5 model, paired with Canva, is revolutionizing real estate visual content. From Instagram carousels and YouTube thumbnails to seasonal Facebook series, he explains exactly how to generate and polish AI images that align with your brand, market, and message.

If you're tired of using the same generic visuals everyone else posts, this episode will show you how to stand out, save time, and make your marketing feel more like you.

What You'll Learn:

• What makes ChatGPT-5 different from earlier versions when it comes to image generation

• How to write prompts using the REI formula: Role, Essential details, Intent

• Step-by-step walkthrough of using ChatGPT and Canva together

• Real-world examples of image prompts for kitchen, living room, and home exteriors

• How to create consistent social series using AI-generated visuals

• The importance of branding with Canva’s Brand Kit

• Why this is not a replacement for professional listing photos—and where AI fits in your strategy

• A weekly challenge to start applying what you learn

Tools Mentioned:

• ChatGPT-5 (as of August 2025)

• Canva (including Brand Kit, Magic Resize, carousel templates)

Action Step from Blake:
Write three prompts for AI images—one exterior, one kitchen, one living room. Generate them in ChatGPT-5, bring them into Canva, and post them with your branding across social platforms.

Connect with Blake Watson:
Website: athomechattanooga.com
LinkedIn & Facebook: Blake Watson
Instagram: @RockNRollBlake

Don’t forget to follow and share this podcast so you never miss an episode exploring the future of real estate marketing with AI.