Marketers: Know Your Worth and Stop Leaving Money on the Table | Casey Brown, Boost Pricing
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Marketers: Know Your Worth and Stop Leaving Money on the Table | Casey Brown, Boost Pricing
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概要
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Casey Brown has spent 25 years helping businesses stop leaving money on the table. She's the founder of Boost Pricing, author of Fearless Pricing, and her TED Talk on knowing your worth has been viewed over 4.5 million times.
In this conversation, I got to sit down with Casey and dig into why so many marketers, freelancers, and founders chronically underprice their work, and what it actually takes to communicate value with confidence.
We talked about the brain science behind why we fold during pricing conversations, the hidden cost of "Midwest nice," and practical structures anyone can build to stop discounting in the moment.
This is one of those episodes I'll keep coming back to personally.
🌐 Website: https://caseybrown.com/
📕 Book: https://www.caseybrown.com/books
💼 LinkedIn: https://www.linkedin.com/in/caseybrownboost/
🏢 Boost Pricing: https://boostpricing.com/
🌐 Website: https://www.mmgdesign.net/
💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/
📸 Instagram: https://www.instagram.com/mindfulmilligan/
TIMESTAMPS
00:00 - Intro
02:30 - A TED Talk with 4.5 million views
05:15 - Why we can't talk about our own value
08:40 - The definition of selling that changes everything
11:20 - When "no" feels like a personal attack
14:00 - The startup trap that kills your pricing forever
17:30 - Why being cheap makes clients trust you less
21:00 - The cobbler's son problem for creatives
24:15 - Selling yourself is actually your duty
27:00 - What happens when you say no to the wrong work
31:00 - The blind spot keeping you underpaid
38:30 - Why Casey's real job title is confidence coach
41:00 - The pricing feedback you never hear
44:30 - The zip code trick that kills pricing fear
50:00 - How Midwest Nice costs you real money
53:00 - One rule to never cave on price again
56:00 - Your amygdala is running your sales calls
62:00 - Why pricing is more like poker than math
TEAM
🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/
🎥 Production // MMG Design: https://www.mmgdesign.net/
🤝 Powered by // AMA Columbus: https://amacolumbus.org
and our friends at COhatch (Get 2 free weeks of premium coworking, on us): https://www.cohatch.com/mbd