Are you the oldest in your family, the youngest, the middle, an only child?

In this episode of Market Like a Parent (& Parent Like a Marketer), we’ll explore the fascinating connections between birth order, personality, and buyer types. Drawing from my experience as a parent and marketing expert, let’s dive into how family dynamics shape who we are, and how understanding these differences can transform our marketing.

You’ll Hear:

• How birth order influences personality and decision-making
• Adapting to each child’s unique needs as a parent
• The importance of “instruction manuals” for both kids and customers
• Four main buyer types and strategies to market effectively to each
• Why you need diverse messaging to reach your whole audience

Which buyer type are you? If you’re a parent, how does birth order affect the way you engage with your kids? Let me know in the comments!

Resources

• Transcript: https://www.dwcopy.com/market-like-a-parent-009

Connect with Danielle:

• Sign up for Danielle’s newsletter: https://danielleweilcopy.activehosted.com/f/154
• LinkedIn: https://www.linkedin.com/in/danielleweil
• Instagram: https://www.instagram.com/daniellekweil
• YouTube: https://www.youtube.com/@daniellekweil

If you enjoyed this episode, please like, subscribe, and leave a review!

Ever have a kid do something that they instantly regretted, felt embarrassed about, ashamed or guilty?

In this episode of Market Like a Parent (& Parent Like a Marketer), we’ll explore the profound impact of guilt and shame—emotions that can paralyze both children and adults. Drawing parallels between parenting and marketing, I’ll also share personal stories and professional insights on how to help others move past self-blame and take positive action.

You’ll Hear:

• Why guilt and shame are so powerful, and how they can linger into adulthood
• The importance of helping kids and clients understand when something isn’t their fault
• Strategies for shifting blame from the individual to external factors
• How relief from guilt can empower people to make decisions and move forward
• The balance between taking responsibility and letting go of unnecessary blame
• The role of knowledge and understanding in overcoming shame

How have you seen guilt and shame affect your parenting or business? What helps you to work through it and grow? Let’s continue the conversation in the comments!

Resources

• Transcript: https://www.dwcopy.com/market-like-a-parent-008

Connect with Danielle:

• Sign up for Danielle’s newsletter: https://danielleweilcopy.activehosted.com/f/154
• LinkedIn: https://www.linkedin.com/in/danielleweil
• Instagram: https://www.instagram.com/daniellekweil
• YouTube: https://www.youtube.com/@daniellekweil

If you enjoyed this episode, please like, subscribe, and leave a review!

Ever have a kid do something that they instantly regretted, felt embarrassed about, ashamed or guilty?

In this episode of Market Like a Parent (& Parent Like a Marketer), we’ll explore the profound impact of guilt and shame—emotions that can paralyze both children and adults. Drawing parallels between parenting and marketing, I’ll also share personal stories and professional insights on how to help others move past self-blame and take positive action.

You’ll Hear:

• Why guilt and shame are so powerful, and how they can linger into adulthood
• The importance of helping kids and clients understand when something isn’t their fault
• Strategies for shifting blame from the individual to external factors
• How relief from guilt can empower people to make decisions and move forward
• The balance between taking responsibility and letting go of unnecessary blame
• The role of knowledge and understanding in overcoming shame

How have you seen guilt and shame affect your parenting or business? What helps you to work through it and grow? Let’s continue the conversation in the comments!

Resources

• Transcript: https://www.dwcopy.com/market-like-a-parent-007

Connect with Danielle:

• Subscribe to Danielle’s newsletter: https://danielleweilcopy.activehosted.com/f/154
• LinkedIn: https://www.linkedin.com/in/danielleweil
• Instagram: https://www.instagram.com/daniellekweil
• YouTube: https://www.youtube.com/@daniellekweil

If you enjoyed this episode, please like, subscribe, and leave a review!

One of the biggest superpowers we have as humans is the power to decide how we feel about our reality.

We can't always decide what that reality is, but we can decide how we react and how we feel about it, and the story that we tell ourselves about it. In this episode of Market Like a Parent (& Parent Like a Marketer), we’ll explore the power of reframing both in parenting and marketing.

You’ll Hear:

• The superpower of choosing your narrative in life and business
• Parallels between handling objections as a parent and as a marketer
• The concept of reframing
• The art of turning weaknesses into selling points
• The importance of staying centered and grounded when facing challenges

Resources

• Transcript: https://www.dwcopy.com/market-like-a-parent-007
• Aikido and Everyday Life by Terry Dobson and Victor Miller

Let’s keep the conversation going! What’s something you can reframe to change the narrative in business or parenting?

Connect with Danielle

• Sign up for Danielle’s newsletter: https://danielleweilcopy.activehosted.com/f/154
• LinkedIn: https://www.linkedin.com/in/danielleweil
• Instagram: https://www.instagram.com/daniellekweil
• YouTube: https://www.youtube.com/@daniellekweil

If you enjoyed this episode, please like, subscribe, and leave a review!

Do you wanna take a bath now or do you want to eat dinner first and then take a bath?

When we give our kids a choice we give them empowerment, but either choice gets you what you want. In this episode of Market Like a Parent (& Parent Like a Marketer), we’ll explore the art of offering choices and discover how the same strategies you use to get your kids to eat dinner or take a bath can help you package and position your offers for clients.

You’ll Hear:

• The psychology behind giving choices
• How to use “yes or yes” options in your business (and why it’s not manipulative)
• Examples of offers that position choice
• The importance of risk reversal and making “yes” the safe option
• How to qualify your audience and ensure your offer is the right fit
• Authenticity and alignment in your marketing approach

How can you change the decision that your clients (and kids) are making from a yes or a no to a this way or that way? I'd love to know what you're thinking. Funny stories are always welcome.

Resources

• Transcript: https://www.dwcopy.com/market-like-a-parent-005

Connect with Danielle

• Sign up for Danielle’s newsletter: https://danielleweilcopy.activehosted.com/f/154
• LinkedIn: https://www.linkedin.com/in/danielleweil
• Instagram: https://www.instagram.com/daniellekweil
• YouTube: https://www.youtube.com/@daniellekweil

If you enjoyed this episode, please like, subscribe, and leave a review!

When we heard the whistle, we came running. Just like a good marketing hook.

This episode of Market Like a Parent (& Parent Like a Marketer) is all about marketing hooks, what constitutes a good hook, how you can engineer good hooks in your marketing and how you can use them to get more eyes on your brand, get more people and leads into your business, and stop the scroll to get attention no matter where you are.

You’ll Hear:

• The story behind my family whistle
• The importance of hooks in marketing and parenting
• Classic headline examples that balance curiosity and benefit
• Pattern interrupts and why they work
• The power of personalization
• Testing and optimizing hooks for better results

Resources:

• Transcript: https://www.dwcopy.com/market-like-a-parent-004
• Free gift! Danielle’s Subject Line Shortcuts: https://www.dwcopy.com/subjectlines/
• Episode 2 for more about pattern interrupts and a/b testing: https://www.dwcopy.com/market-like-a-parent-002/

What powerful hook with curiosity and benefits are you going to try in your marketing? How do you get your kids' attention when they're stuck in their screens? Share your thoughts in the comments and continue the conversation.

Let’s Connect

• Sign up for Danielle’s newsletter: https://danielleweilcopy.activehosted.com/f/154
• LinkedIn: https://www.linkedin.com/in/danielleweil
• Instagram: https://www.instagram.com/daniellekweil
• YouTube: https://www.youtube.com/@daniellekweil

If you enjoyed this episode, please like, subscribe, and leave a review!

The faster you bump your head on the coffee table, the faster you learn how NOT to do it again. In this episode of Market Like a Parent (& Parent Like a Marketer), we explore how deliberately making mistakes is the key to growth both in parenting and marketing. By embracing experimentation, making mistakes, and adopting a growth mindset we can both raise independent kids and build a successful business.

You’ll Hear:

• The importance of experimentation in business and parenting
• Personal stories about letting kids learn through mistakes (head bumps, playgrounds, and independence)
• The difference between a fixed mindset and a growth mindset
• How childhood praise and criticism shape our willingness to take risks as adults
• The value of A/B testing in marketing and how it mirrors the trial-and-error of parenting
• Real-world examples of business leaders who launched imperfectly and learned quickly
• Why rewarding effort (not just results) leads to more learning and confidence
• The 80/20 rule for testing in business
• Letting go of the fear of failure and reframing mistakes

Resources:

• Transcript: https://www.dwcopy.com/market-like-a-parent-003
• "Mindset" by Carol Dweck

What are you going to test next in your business or your parenting? Share your thoughts with Danielle!

Let’s Connect

• Sign up for Danielle's newsletter: https://danielleweilcopy.activehosted.com/f/154
• LinkedIn: https://www.linkedin.com/in/danielleweil
• Instagram: https://www.instagram.com/daniellekweil
• YouTube: https://www.youtube.com/@daniellekweil

If you enjoyed this episode, please like, subscribe, and leave a review!

My best parenting advice: “Have a routine, and routinely break that routine.” In this episode, we explore the power of routines and the importance of breaking them. What does creating routine and building resilience have to do with marketing? And how can building resilience in our kids (and our clients) help set them up for success?

You’ll Hear:

• The surprising link between setting boundaries and increasing sales
• Danielle’s best parenting advice
• Real-life stories: Babysitting mishaps, traveling with kids, and the Israeli approach to children in public spaces
• The benefits of routines for stability and the value of breaking them for creativity and resilience
• How changing environments can spark new ideas in business and life
• Applying the routine/flexibility balance to marketing: When to stick to the plan and when to innovate
• Practical tips for business owners: Training your audience, introducing novelty, and keeping your brand fresh
• The importance of knowing your non-negotiables and when to shake things up

What’s your approach to routines and flexibility? Share your thoughts!

Let’s Connect

• Sign up for Danielle’s newsletter: https://danielleweilcopy.activehosted.com/f/154
• LinkedIn: https://www.linkedin.com/in/danielleweil
• Instagram: https://www.instagram.com/daniellekweil
• YouTube: https://www.youtube.com/@daniellekweil

If you enjoyed this episode, please like, subscribe ,and leave a review!