Mark Winer, Photographer’s Agent at [The Gren Group](http://thegrengroupinc.com), who work with premier brands and ad agencies.

You can view all of their photographers and directors at [The Gren Group’s website](http://thegrengroupinc.com).

I’m your host, [Neil Binkley, Photographer's Consultant and Graphic Designer](https://www.neilbinkley.com).

Here’s a sampling of their clients:

* Apple

* Budweiser

* Pepsi

* State Farm

* Volkswagen

* BBDO

* Crispin Porter Bogusky

* Wieden + Kennedy

In our discussion today, Mark and I talk about:

* What do photography agents do for their photographers, and vice versa?

* How does the Gren Group stay in touch with ad agencies?

* How art producers reacted to the Gren Group’s change in focus

* What happens when things don’t work out between a rep and a photographer on their roster

* How can you build relationships with clients, instead of blindly marketing to them?

* How should you negotiate licensing and budgets?

* How important is motion work to ad agencies and reps these days?

* Is “authenticity” a fleeting trend in Lifestyle photography?

* How should you approach an agent? (Mark also [wrote a blog post about it](http://thegrengroupinc.com/getting-commercial-agent))

* Where he invests his efforts in social media

* This and much, much more.

Links to What We Discuss:

* [The Gren Group’s website](http://thegrengroupinc.com)

* [Do’s And Don’ts For Finding A Commercial Photography Agent](http://thegrengroupinc.com/getting-commercial-agent)

* [Previous Photopod interview with Senior Art Producer, Wylie Moran](https://www.neilbinkley.com/photopod/2019/5/22/1-wylie-moran-senior-art-producer-and-freelance-producer-bbdo-jwt-the-martin-agency)

* [Jonathan Chapman’s obituary in PDN](https://www.pdnonline.com/features/photography-news/obituaries/obituary-jonathan-chapman-advertising-photographer-filmmaker-46/)

* [National Alliance on Mental lllness](https://nami.org)

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Also feel free to [drop me a line](mailto:neil@neilbinkley.com) with questions and ideas for future interviews!