Margin Bidding vs POAS in Google Ads: Why Grouping by Margin Isn't the Same as Bidding for Profit
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Margin Bidding vs POAS in Google Ads: Why Grouping by Margin Isn't the Same as Bidding for Profit
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Grouping your campaigns by product margin feels like smart strategy, but it's not the same as actually bidding for profit, and the difference is costing you.
In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down a real audit finding that exposes why static margin-based campaign structures can't account for the factors that determine whether an order is truly profitable. Shipping costs by location, bulk purchase quantities, return rates, and basket complexity, and why only feeding profit as a conversion value into Google Ads can actually solve this.
Learn why a low-margin product isn't necessarily unprofitable, why a high-margin product hitting your ROAS target can still lose you money, and why the nuance between margin bidding and POAS is one of the most misunderstood distinctions in ecommerce Google Ads.
Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/
Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching