『MarTech Podcast ™ // Marketing + Technology = Business Growth』のカバーアート

MarTech Podcast ™ // Marketing + Technology = Business Growth

MarTech Podcast ™ // Marketing + Technology = Business Growth

著者： I Hear Everything
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概要

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.


マーケティング マーケティング・セールス 出世 就職活動 経済学
エピソード
  • Capoeira, Getting Kids Off iPads, Worst QR Codes Ever

    Capoeira, Getting Kids Off iPads, Worst QR Codes Ever
    2026/11/13

    QR code campaigns fail on basic implementation.


    Benjamin Claeys is founder and CEO of QR TIGER, a dynamic QR code platform that connects physical and digital experiences. He names the most common mistakes: codes printed too small on packaging, no call to action telling people to scan, and light colors. He also flags landing pages that send mobile scans to a desktop website instead of a mobile experience.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    4 分
  • The Business of QR Codes

    The Business of QR Codes
    2026/11/12

    Physical surfaces are hard to measure as marketing channels.


    Benjamin Claeys is founder and CEO of QR TIGER, a dynamic QR code platform that connects physical and digital experiences. He explains how marketers can turn physical surfaces into measurable channels with dynamic QR codes, and how to prepare for the 2027 GS1 Sunrise as traditional barcodes give way to connected QR experiences.


    Note: the transcript you provided covers only the intro, a small-talk exchange about kids and screen time, and the outro. It contains no specific strategies or tools, so I limited the third sentence to the topic framing in the intro and your episode inputs. If you can share the full transcript, I can make the strategies more specific.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    4 分
  • One Campaign, Five Surfaces

    One Campaign, Five Surfaces
    2026/11/10

    Running a tech company means managing engineers, creatives, and marketers at once. Benjamin Claeys is the founder and CEO of QR TIGER, a dynamic QR code platform that connects physical and digital experiences. He is a trained architect who worked on skyscrapers before moving into software. His architecture background shaped how he leads across engineering, creative, branding, and marketing, with one clear vision and strict organization. He also covers the order of operations in building a company: foundation first, then systems, then polish, matched to the company's maturity.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    5 分
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