One of the joys of this job is learning about new brands - and one of my favourites fragrance discoveries of 2025 is Nosu. I met the co-founders, Jacob Grainger & Lucy Webster at the Barnes Fragrance Fair earlier in the year and it was a pleasure to re-connect with Jacob recently for the podcast.

Jacob is the co-founder and self-taught perfumer of Nosu, a British indie perfume house. There are currently 3 fragrances in the collection, made in North London and each one is accompanied by an original artwork created by Lucy, inspired by the textures and themes within the scent. Together, these elements blur the lines between the visual and the olfactory worlds, offering a full sensory experience.

Lucy & Jacob are part of a new wave of talented indie brands who are doing things their own way and working collaboratively. In line with that ethos, Nosu are taking part in the first ‘Pop Up Perfumery’ where various brands will take over a temporary space at 69 York Street, London W1 from 13-16th Nov 2025, alongside Eau de Boujee, Soul Notes and Sainte Cellier. https://www.instagram.com/thepopupperfumery/

They have also created a bespoke scent for the ‘Passengers’ exhibition at Parallel LDN Gallery, which is running until the end of November in Devonshire Square in London.

https://www.instagram.com/parallellondon/

Jacob mentioned the following products/services from his morning and evening routines:

Tocobo - Moisturiser

https://www.boots.com/tocobo-multi-ceramide-cream-50ml-10359710

The Ouai - The Wave Salt Spray

https://theouai.co.uk/products/wave-spray?variant=54933620228478

George Northwood Barbers - Shoreditch, London

https://www.georgenorthwood.com/

You can find Nosu on Instagram at:

https://www.instagram.com/nosuparfum/?hl=en

Brand website:

https://www.nosuparfum.com/

Nosu Fragrances are available from the following stores:

https://www.instagram.com/roullierwhite/?hl=en

https://www.instagram.com/parfumledanceuk/?hl=en

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You can ‘tip’ me via the link below. This really helps me with the podcast running costs (it’s a costly business!): https://ko-fi.com/maninthemirror

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Thanks to Anders Sundberg for ‘Man in the Mirror’ sound mixing and production and Andy Goff @goff_andy for the artwork.

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Man in the Mirror went overseas for the first time last month! I was the guest of the Santa Eulalia Perfumes brand, which is part of the stunning Santa Eulalia department store in Barcelona, Spain. The original shop was founded in 1843 and today, on a different site, is the premium multi-brand fashion store in the city.

Santa Eulalia stock some of the finest designer brands including Tom Ford, Alexander McQueen, Balenciaga, Chloe, Jil Sander to name just a few. They also create their own made-to-measure suits, menswear and tailoring under the Santa Eulalia name. Luis Sans is the President of store and the fragrance house, he’s the fourth generation of his family to be custodians of the brand and he very kindly agreed to take part in ‘Man in The Mirror’ in September 2025.

Santa Eulalia Perfumes represent the essence of Barcelona - showcasing both the traditional and the cosmopolitan sides of the city. There is a new intense, more powerful collection of some of the classic fragrances under the ‘Forte’ banner. They are available in some of the best perfume boutiques globally, as well as in the Santa Eulalia shop itself. In the UK the range is in Liberty.

Luis mentioned the following products from his morning and evening routines:

Proraso - Shaving Soap:

https://proraso.com/en/products/shaving/

Santa Eulalia Perfumes - 175, Obscuro, Marinis:

https://www.santaeulalia.com/en-gb/collections/perfumes-santa-eulalia/perfumes

In the UK:

https://www.libertylondon.com/uk/brands/s/santa-eulalia/

You can find Santa Eulalia Perfumes on Instagram at:

https://www.instagram.com/santaeulaliaperfumes/

Santa Eulalia Store on IG:

https://www.instagram.com/santaeulalia1843/

Brand website:

https://www.santaeulaliaperfumes.com/en/

(PR trip)

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You can ‘tip’ me via the link below. This really helps me with the podcast running costs (it’s a costly business!): https://ko-fi.com/maninthemirror

You can follow me @maninthemirrorpod on IG:

https://www.instagram.com/maninthemirrorpod/

On TikTok:

https://www.tiktok.com/@yousmellgreatwhatisit

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Thanks to Anders Sundberg for ‘Man in the Mirror’ sound mixing and production, Andy Goff @goff_andy for the artwork and Andy Gilbert (ATRX) @andygilbert_atrx for the theme music.

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Marc-Antoine Barrois is a guest I’ve been wanting to feature on the podcast for a long while, so I was thrilled when we got the opportunity to spend some time together this summer at the brand’s flagship UK store in central London.

Marc-Antoine is a couturier, as well as the Founder & Artistic Director of his eponymous Maison. He designs beautiful tuxedos, crisp white shirts and jewellery, but is equally well known for his collection of fragrances, created in collaboration with perfumer and friend Quentin Bisch. The perfumes have won countless awards, been critically acclaimed and found a loyal and ever-growing audience. I can’t think of any perfume that gets me as many comments and compliments as ‘Ganymede’ from Marc-Antoine Barrois.

The house is still independent and has a dedicated team (including Marc-Antoine’s younger brother, another Quentin!) who carefully plot the brand’s course and slowly, but surely introduce new products and new markets. Here in the UK there is a must-see shop in the Piccadilly Arcade that gives a tantalising glimpse into the ‘Marc-Antoine Barrois universe’ - complete with an upside down blue rabbit in the window! They also have a presence in Harrods and Selfridges.

Marc-Antoine mentioned the following products from his morning and evening routines:

Augustinus Bader - Hand Cream

https://augustinusbader.com/uk/en/the-hand-treatment

B683 Fragrance - Marc-Antoine Barrois

https://marcantoinebarrois.com/en-gb/products/b683

You can find Marc-Antoine Barrois on Instagram at:

https://www.instagram.com/marcantoinebarrois/

Marc-Antoine’s personal IG:

https://www.instagram.com/mabarrois/

Brand website:

https://marcantoinebarrois.com/en-gb

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You can ‘tip’ me via the link below. This really helps me with the podcast running costs (it’s a costly business!): https://ko-fi.com/maninthemirror

You can follow me @maninthemirrorpod on IG:

https://www.instagram.com/maninthemirrorpod/

On TikTok:

https://www.tiktok.com/@yousmellgreatwhatisit

————————————————————————————————

Thanks to Anders Sundberg for ‘Man in the Mirror’ sound mixing and production, Andy Goff @goff_andy for the artwork and Andy Gilbert (ATRX) @andygilbert_atrx for the theme music.

Hosted on Acast. See acast.com/privacy for more information.