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Priscilla and I have basically the same origin story — we're both therapist/dietitian-turned-copywriters who used to work in eating disorder recovery and now help people say the damn thing online. (Isn't the universe a strange place???)

In this episode, we're talking about pivoting without burning your whole life down, what it's like to slowly let go of one identity while building another, and why sometimes the smallest shifts matter way more than the dramatic ones.

I DON'T KNOW WHO NEEDS TO HEAR THIS, BUT

Sometimes it is so much better to opt for softer, gentler, and smaller changes in your business than trying to conduct a huge, giant pivot of everything all at once.

SKIM THE SCRIPT

– Why Priscilla went from helping people untangle their feelings to helping them untangle their message

– The tension between "I'm a therapist" and "I'm a copywriter" (and why both can be true)

– Why burning it all down isn't always the move... even when you really want to

– The guilt of "wasting" years of school and training on something you no longer want to do

– Why incremental change is actually harder than just ripping the band-aid off

– The difference between "this isn't right for me" and "I just don't want to deal with my inbox today"

– How to make space for the next version of yourself while respecting who you used to be

– Why a pivot can be as small as a new boundary, a tone shift, or dropping one offer

– The permission to evolve without rebranding your whole existence

WHERE TO FIND PRISCILLA

– Follow Priscilla on Instagram

– Subscribe to Priscilla's Substack

– Priscilla's website

MORE FROM HELLO & CO

— Visit my website at hellococreative.com

— Follow @idkwhoneedsthispod on Instagram

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— Have a request or idea for a future episode? Let me know here!