If your foundation is creasing, your eyeliner is disappearing into your lid, and your "signature look" suddenly feels off — it's not you. It's that the makeup rules for skin over 30 are completely different, and nobody tells you when they change.

In this episode, Soraya and Jasmine sit down with professional makeup artist Helena Walker to break down exactly why the products and techniques that worked in our 20s stop working after 30, 35, and 40 — and what to do instead.

Soraya also announces part 1 of her secret project and you can now subscribe and read weekly essays on her substack. It’s free!!! https://lifeunscheduled.substack.com/

✨ What You’ll Learn in this episode

• Why winged eyeliner stops working on hooded eyes (and the 10-second fix)

• The under-eye powder mistake that's setting fine lines INTO your face

• Why cream products beat powders on mature skin

• The £6 drugstore foundation Helena secretly uses on her clients

• Why black eyeliner is aging you and what to swap it for

• How often you ACTUALLY need to clean your beauty blender (you're not going to like the answer)

• The "outside-in" foundation technique pros use to avoid cakey skin

• Why your old makeup palette is literally going off like food

• Whether you're in your 30s, 40s, or 50s, this is the mature makeup masterclass you didn't know you needed.

• Honest, funny, and full of drugstore-friendly tips you can actually use tomorrow morning.

  
  

Connect with Helena:

📲 Instagram, Youtube & TikTok: @ohhelmakeupartist

💌 Stay Connected

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Business/guest inquiries: fto30podcast@gmail.com

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