This week on Fashion and Founders Podcast, I’m joined by Caley-Rae Pavillard, VP of Partnerships & Business Development at ShopMy. If you've spent any time around creators lately, you've probably heard the same thing: "Get on ShopMy." But why has it become such a powerful platform for creators, brands, and tastemakers?

In this episode, we discuss why creators are becoming the new retailers, how affiliate marketing is reshaping the industry, and why follower count matters far less than most people think. Caley shares what brands are actually looking for, how creators can turn recommendations into recurring revenue, and why human taste may become even more valuable in an AI-driven world. Consider this your ShopMy Success Guide and Masterclass in Influencer Marketing.

We cover:

• How creators are making millions through affiliate revenue
• The shift from attention to influence
• What brands really want from creator partnerships
• Why authenticity still wins
• The future of shopping, discovery, and personal brands

Whether you're a creator, founder, marketer, or simply curious about where commerce is headed next, this episode is packed with insights.

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Join ShopMy as a creator ⁠HERE⁠

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⁠

Follow Caley-Rae:

IG: @⁠heycayrae⁠

Caley’s ⁠ShopMy⁠

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Use code: ⁠RTRXVSMITH50⁠and get 50% off your first month!

Glamsquad:

Code: ⁠FASHIONANDFOUNDERS ⁠for $20 off

Thanks for listening!