Episode titles can make or break your podcast’s appeal, but there’s one crucial mistake you must avoid: clickbait. In this episode, Dave Jackson explains what makes a great episode title.

Start with the listener’s benefit, including relevant keywords, and, above all, being truthful. He shares why misleading titles erode trust and waste your audience’s most valuable resource: their time. Join Dave as he explains how to craft honest, enticing titles that draw listeners in without deception and keep your audience coming back for more.

You might be enticed to exagerrate when it comes to your titles and thumbnails, but we've all been there when you realize someone just wasted your time, and you can't get it back.

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