What do you do when the family business you've spent decades building... gets bought out from under you?

That’s what happened to Nima and Salma Fotovat.

Devastated, the family rebuilt a new company from the ground up. This time they set out with a new idea: build an allergen-free, organic snack brand not just for kids, but their parents.

Their new brand: MadeGood.

Today, the Canadian brand’s parent company does hundreds of millions of dollars in sales. But getting there meant rebuilding from scratch, fixing 200,000 mislabeled snack bars by hand, and turning a family of co-packers into branding experts.

What you'll learn:

• How owning manufacturing can be a competitive edge
• How they grew a national brand with almost no marketing.
• Why it can be a winning strategy to say "yes" before you know how
• Introducing new products: the tension between research and emotion
• The mindset that can help you rebuild after a devastating setback

Timestamps:

6:05 - Growing up in Iran during wartime, and emigrating to Canada

11:55 - Their dad’s new business: “Why are North Americans not eating nougat?”

19:25 - Building the family’s first snack bar brand—and losing it overnight

34:20 - The next business: going all in on healthier school snacks

42:30 - Fixing a 200,000-bar production error with alcohol wipes

48:30 - Landing MadeGood’s first retail store

51:10 - The 100-mile radius marketing strategy

56:50 - The lure of new products: from human treats to dog treats

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