『MYB115: Stop Working Harder - How to Structure Your Business to Run Without You』のカバーアート

MYB115: Stop Working Harder - How to Structure Your Business to Run Without You

MYB115: Stop Working Harder - How to Structure Your Business to Run Without You

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 In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin unpack why working harder is rarely the answer to scaling a successful business. If the thought of doubling your customers makes you panic because you'd just be working twice as hard, then your business structure needs a rethink. Ben and David use a great fishing analogy to explain why technique beats brute strength every time. They introduce a game changing concept called the "Four Machines" framework. This is all about moving away from people based job descriptions and moving towards function based outputs. It is a shift that allows you to step back, systemise, and finally build a business that works without you constantly turning the gears. If you feel like you are the bottleneck in your own business, this episode will give you the clarity you need to restructure for real freedom. Episode Highlights: 00:00 – Welcome to the Max Your Business Podcast 02:47 – The fishing analogy: Why technique matters more than muscle in business 06:30 – Introduction to the "Building Your Business" module 08:50 – Why traditional job descriptions often fail and how to think about "roles" instead 12:50 – The Four Machines Framework: Lead Gen, Conversion, Client Fulfillment, and Business 16:15 – Shifting your mindset from managing people to managing machines 19:00 – The importance of "Output" over activity 21:20 – A real world example: Where does an estimator actually fit in your structure? 26:45 – How to systemise your sales process by cloning your top performer 32:40 – Details on the "Building Your Business" course and a special 50% off offer Key Takeaways: Technique Over Effort: Just like sport fishing with light gear, running a growing business requires better technique, not just heavier lines and more effort. Think in Machines, Not People: Stop building roles around specific people. instead, view your business as four distinct machines (Lead Gen, Conversion, Client Fulfillment, Business) and define what each machine needs to produce. Focus on Output: It doesn't matter how your team achieves a result as long as the system is followed and the required output is met. This removes the micromanagement of daily tasks. Structure Before Hiring: Before you hire another staff member, define the functional role within the machine. This ensures you are hiring for a specific outcome, not just a list of tasks. Systemise for Consistency: Whether it is answering the phone or closing a sale, document the process your best performer uses so the rest of the team can replicate that success. 🚀 Special Offer: Ready to implement this structure? Get the full "Building Your Business" course (13 guided modules) at maxmyprofit.com.au/byb. Use the promo code MAXEDBYB for a massive 50% discount. Tune in to learn how to stop being the busiest person in your business. Don't miss this episode and don't forget to subscribe for more practical insights every week.
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