Episode 72 - MI PodcastNikhil Kumar (https://linktr.ee/nikhilkumar.official)Timestamps:00:00 - Precap

01:30 - Introduction

17:35 - What are the revenue channels for casting agencies?

26:15 - From your experience, what makes a celebrity the ‘right fit’ for a brand endorsement? Is it just about popularity (how do you measure it) or are there deeper alignment factors marketers should consider?

34:25 - How can marketing professionals work more effectively with casting directors and talent agencies during the planning stages of a campaign?

37:46 - What are some red flags or common mistakes marketers make when casting celebrities or influencers for a brand?

40:48 - With the constant rise of influencer marketing budgets & recruiting of digital talent, how has the casting process (for digital talent) evolved in the last 2-3 years?

46:18 - Can you walk us through a case where a casting decision significantly elevated a brand campaign or conversely, when a mismatch led to challenges?

49:53 - What is the role of social media in today’s casting process?

55:32 - What are the different revenue streams for an artist today?

59:42 - What are the best practices for an artist in order to optimize the volume of opportunities to get projects (an actor to get more roles, a singer to get more live shows etc.)

01:06:02 - How does Auditionify bring the recruiters & artists together in an efficient way which is mutually beneficial?

01:12:08 - ConclusionAuditionify - https://www.auditionify.com/Jennyta's Socials:https://www.linkedin.com/in/srushti-santosh-sawant-b28466102/ https://www.instagram.com/jenn__ethics/#marketing #media #casting #talentmanagement #nikhilkumarmarketing #mipodcast

Episode 71 - MI Podcast

Nikhil Kumar (https://linktr.ee/nikhilkumar.official)

Timestamps:

00:00 - Introduction

23:26 - What are the most common blind spots that businesses face when planning for growth?

28:48 - When you're brought in to advise a company, what are the first few things you typically look at to assess its growth potential?

34:15 - With rapid shifts in market dynamics and customer behavior, how can businesses design strategies that are both ambitious and agile?

45:10 - How do you differentiate between good growth and bad growth?

01:00:05 - You've worked with some of India's leading media houses, how has the role of marketing evolved in the media & entertainment space over the last decade?

01:10:00 - In the world of OTT, what makes a marketing campaign truly cut through the clutter today?

01:15:02 - How do you balance performance metrics with brand storytelling when marketing shows or platforms in the media industry?

01:19:19 - With the rise of AI and data-driven content recommendations, how do you see the future of audience targeting and personalization in media marketing?

01:26:33 - Conclusion

Divya's Socials:

https://www.linkedin.com/in/divyadixit2022/

https://www.instagram.com/divyadixit_diva/

#marketing #media #growthhacking #contentmarketing #nikhilkumarmarketing #mipodcast

Episode 70 - MI Podcast

Nikhil Kumar (https://linktr.ee/nikhilkumar.official)

Timestamps:

00:00 - Introduction

01:38 - Komal's Background

06:15 - Intrinsic qualities required to succeed as a psychologist

08:28 - The use of psychology in different fields

12:32 - Understanding consumer behavior in media consumption via psychology

21:19 - Assumptions about psychologists25:32 - Psychologists creating personal brands by addressing problems of different TGs

29:48 - Opportunities for phycologists in the market

37:47 - How has consumer psychology evolved in recent years and what major psychological shifts are shaping marketing in 2025?

50:14 - What are some emerging psychological triggers that brands can leverage to create stronger emotional connections with their audience?

59:18 - With growing digital fatigue, how can brands use psychology to capture and retain consumer attention more effectively?

01:03:32 - What role does hyper-personalization play in marketing psychology and how can brands use it without crossing privacy boundaries?

01:06:24 - How can sales related messaging be optimized from a psychological perspective?

01:15:06 - How to handle corporate office dynamics from a psychological perspective?

01:32:18 - Time management tips for working professionals

01:42:42 - How to rise above the victim culture in society?01:51:06 - Conclusion

Komal's Socials:

https://www.linkedin.com/in/komalfrfr/

https://www.youtube.com/@makeyourselfcomfortable_myc

https://www.instagram.com/makeyourselfcomfortable_myc/

#marketing #media #psychology #consumerbehavior #nikhilkumarmarketing #mipodcast