I got to sit down with Anneliese Vance, and this one took some turns I did not expect. We started talking trust and relationships, landed on Google Ads for a good stretch, and ended up on her podcast about dads. That is honestly how the best conversations go.

Anneliese is the co-founder of Be Present Advertising. She runs Google Ads for family owned trades and service businesses, and she has built that business on relationships that last 17 years, not contracts. She will turn down a client's money if they are not ready yet. We got into why that decision has paid off again and again.

Key Takeaways

• Why trust built on results beats trust built on a contract, every time
• How treating people like a real human, not a buying unit, changes the entire relationship
• Why a properly built website has to come before any ad spend, not after
• How Google actually treats the searcher as the customer, not the advertiser
• What a realistic three month timeline for ad results actually looks like
• Why a longer, more specific keyword often beats a broad one

Listen If You...

• Are thinking about running Google Ads for the first time and want to know what to expect
• Have ever felt pressured to spend on marketing before your website or offer was ready
• Want to build client relationships that last years, not just close a sale

Connect with Anneliese

Find Anneliese on LinkedIn at https://www.linkedin.com/in/anneliesemvance/ or learn more about her work at https://www.bepresentads.com/.

Mention you found her through #MeetCoolPeople.

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About the Show

#MeetCoolPeople is where founders, creators, and entrepreneurs share real stories about building businesses that matter. Hosted by Ely Delaney, each episode goes past surface-level advice to uncover the mindset shifts, failures, and frameworks that separate people who talk about success from people who actually build it.