Lisa has done shows with us before. And when it comes to running? She’s locked in. Calm. Efficient. Protective.

Until the Taco Bell incident.

Post-show food run after a Diamond night. The drive-through scam was in motion. “Printer’s broken.” Cash only. No receipt.

Wrong answer.

She went off. Hard.

Employees in tears. Manager apologizing. “We’ll give you the food for free.”

“I don’t want the food for free. I want my receipt.”

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Spring 2003 was a blur.

One night you’re at the Diamond with The Cramps. The same night you’re across town at The Other Side going full Texas with Pissing Razors, 40 Grit, and Society 1. Back-to-back shows. Highway miles stacking up. The road felt like home.

Three days later, April 29, Evanescence hits the Bricktown Event Center with Revis, Die Trying, and more. Momentum building. Alternative breaking wide open.

Then April 30, back at The Other Side: Slaves on Dope, Hotwire, Skindred, and Lock n’ Load. Different crowd. Same intensity.

Those weeks weren’t organized. They were lived.

When the schedule gets that packed, the venues start blending together and the highway becomes your constant.

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It’s the Beatles birthday.
Happy 64th.

The fans are rolling in. Balloons. Confetti. Hip hop air horn on standby. Maybe even a circus clown before it’s over.

And then the special guest to the right.

Deana Baker.

Max’s sister. The one who lived through the Baker household years. Growing up with him?

“It was crazy. He kind of did his own thing. He was the one who always got in trouble… so we just watched him to know what not to do.”

Sixty-four years later and not much has changed.

Same energy. Same stories. Still here.

Happy Birthday, Max.

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April 2003 was stacked.

April 8 brought Chevelle, Disturbed, Taproot, and Un Loco to what had just transitioned from the Myriad to the Cox Convention Center. Heavy lineup. National names. That era when nu-metal and hard rock were packing rooms.

Three days later, April 11, another one.

Atreyu. 18 Visions. Fail Safe. Ground Zero. Special Edgar.

Atreyu was on fire at that time. 18 Visions had a serious following. And Fail Safe was pulling crowds, getting played on The Edge, and building momentum before later becoming Violence to Vegas.

Tulsa had a strong pipeline for emerging bands back then. Radio support mattered. Local followings translated into real ticket sales.

It was a moment when heavy music in Oklahoma felt alive and climbing.

#HeresTheDealPodcast #Chevelle #Disturbed #Atreyu #18Visions #FailSafe #ViolenceToVegas #TulsaMusic #OKCMusic #MetalShows #MaxBakerJr #JeffBrownen #oklahoma #oklahomacity

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The Buffalo Bike Run wasn’t a small-town gathering.

It was Cross Canadian Ragweed. It was Foghat. It was over-the-top production.

And it was Evel Knievel.

Dennis Rodman.

Brian Bosworth.

For anyone outside Oklahoma, that lineup sounds unreal. Rodman made sense in the biker world. Bosworth showing up before being fully embraced again by the Sooner crowd? That raised eyebrows. But he was still part of that culture.

Even Lorenzo Lamas made an appearance.

This was happening in Miami, Oklahoma — and if you’re local, you know it’s pronounced “Miama.” Say it wrong and you’ll get corrected immediately.

Big payouts. Big personalities. No blueprint for the paperwork side of it. Just ambition and a crash course in learning as you go.

That’s how legends — and chaos — get built.

#HeresTheDealPodcast #EvelKnievel #DennisRodman #BrianBosworth #BuffaloBikeRun #MaxBakerJr #JeffBrownen #oklahomacity

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It wasn’t a small event.

It was the Buffalo Bike Run. Marketed as the largest payout in Oklahoma bike run history. Over $100,000 paid out. Vendors. Music. A full production. Even a circus element.

Max and his partner at CEU, Brad White, built it big.

And then it got bigger.

The response was overwhelming. Riders. Participants. Moving parts everywhere. At some point, it wasn’t about pride. It was about survival.

So Max did something unexpected.

He called his mom.

She didn’t hesitate. She called Deana and said, “Your brother needs help. Go.”

That’s how it works sometimes. You build something massive, and when it starts to tip, family shows up.

#HeresTheDealPodcast #BuffaloBikeRun #EventLife #ShowBusiness #BehindTheScenes #OklahomaEvents #FamilyBusiness #MaxBakerJr #JeffBrownen #oklahoma #oklahomacity

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March 26, 2003.

Mudvayne. In Flames. Grade 8. A heavy lineup at the Bricktown Event Center during a time when alternative and metal were surging in Oklahoma.

This was one of those days where everything clicked. When Jeff and the crew worked those Event Center shows, they were dialed in. Sean McGillikelly was in the mix. Choice Music had skin in the game. It wasn’t just attendance. It was partnership.

Being a partner means you’re not just there for the backstage pass. You’re there if it loses money too. You’re there to fix it.

In Flames brought the intensity. Mudvayne brought the spectacle. The room felt electric.

Some shows are just dates on a calendar. Others remind you why you’re in the business.

#HeresTheDealPodcast #Mudvayne #InFlames #BricktownEventCenter #MaxBakerJr #JeffBrownen #oklahoma #oklahomacity

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Max and Brad are yelling. Bumping bellies. About ready to throw down.

And Deana walks into the middle of it.

“They look at me and say, ‘Who are you?’
I said, ‘I’m Deana Baker. I’m Max’s sister. I’m here to help.’”

They ask what she’s going to do.

“Uh… whatever. I don’t know.”

Then comes the assignment.

A box. Full of pre-registration paperwork. Hundreds of packets that people are supposed to pick up the next day at noon.

Not alphabetized.
Not organized.
Not on a laptop.
Not even on a legal pad.

Just a box.

That’s how it starts. Chaos. No system. Big expectations.

And sometimes the only thing standing between disaster and showtime is someone saying, “I’m here to help.”

#HeresTheDealPodcast #BehindTheScenes #EventLife #ShowBusiness #ConcertStories #PromoterLife #FamilyBusiness #MaxBakerJr #JeffBrownen #oklahoma #oklahomacity

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