MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION… on point with Andreas Bierwirth (CEO & Board Member DO & CO AG)

Talking about new trends in the Airline, Telco and Food & Beverage/Hospitality industries. What impact new technologies and cross-industrial partnerships play in times of disruption. How traditional premium companies such as DO & CO AG manage the digital transformation. How they gain the leading edge in highly competitive markets not only to stay relevant for their existing stakeholders, but also to attract next generations.

Welcome to be inspired by my MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION with bits & pieces, thoughts, ideas and insights around the topics of brand, strategy, experience, design, technology, innovation & transformation.

https://lnkd.in/ehw6Rhci

Nadine Hohlfeld, Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD

#markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting #brandstrategy

MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION… on point with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant MARKENFELD | NADINE HOHLFELD)

Just imagine walking through the city receiving individualized messages when standing in front of a digital screen, while the one next to you looking at the very same screen at the very same time sees totally different messages. While “Voice” will be the driving technology to control and augment your private spaces,

“Parallel Vision” will enhance your reality in public spaces, brand environments and on events. Taking into consideration your very own information, entertainment and service preferences like shopping lists, travel details, etc. or even being directly connected to devices from your smart homes, cars and offices. Allowing for an even more intuitive navigation through an even more convenient, exciting and smart life.

Welcome to be inspired by my MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION with bits & pieces, thoughts, ideas and insights around the topics of brand, strategy, experience, design, technology, innovation & transformation.

https://lnkd.in/ehw6Rhci

Nadine Hohlfeld, Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD

#markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#art⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting

MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION… on point with Dr. med. Dipl. Ing. Roxana Mittler-Matica (Neurosurgeon & Engineer)

Talking about Blue Zones, the new era of medicine and how healthcare can play an even more integral part on societal level in laying the foundation to get from sick to prevent care and a healthy lifespan. Plus the development of a special app that is guiding patients along the whole journey - from the anamnesis to the admission day to after care in providing permanent contact and real-time support and supervision.

Welcome to be inspired by my MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION with bits & pieces, thoughts, ideas and insights around the topics of brand, strategy, experience, design, technology, innovation & transformation.

Nadine Hohlfeld, Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD

#markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#art⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting

MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION…on point with ⁠⁠⁠Susanne Schluckebier⁠ (Former VP Brand Management T-Mobile & Unitymedia, Founder mermaid & broccoli)

Talking about new technologies disrupting the telco industry. From personalized offers to new areas of growth. From the brand relaunch of Unitymedia to the Uncarrier strategy of T-Mobile. From the development of high-functioning brand ambassador/fascilitator teams to charismatic leadership and the important role of a strong brand guiding along the way.

Welcome to be inspired by my new MARKENFELD | NADINE HOHLFELD Podcast Series on BRAND STRATEGY IN TIMES OF DISRUPTION with bits & pieces, thoughts, ideas and insigths around the topics of brand, strategy, experience, design, technology, innovation & transformation.

https://open.spotify.com/show/62ymbTA2yopTLHUcUGZ1TC?si=2b14c62e761a4151

Nadine Hohlfeld, Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD⁠

⁠#markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#art⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting⁠

MARKENFELD PODCAST | ON STRONG BRAND CODES Especially in times of disruption and an ongoing technological enhanced diversification of companies entering new growth areas, it is important for brands to develop clear but flexible brand codes to aim for an immediate recognizability yet target oriented adaption.

With such a strong core, brands are able to stretch into new strategic fields - visually, verbally as well as content-wise. They are able to experiment with their brand expressions depending on the respective customer needs and industry requirements and co-create with a variety of partners fusing new formats, products and services without loosing their own identity.

(Nadine Hohlfeld |MARKENFELD | NADINE HOHLFELD)

#brandinsights#brandstrategy#branddesign

MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION ON POINT... with Nadine Hohlfeld (Founder, Managing Owner & Consultant MARKENFELD | NADINE HOHLFELD)

FROM PEOPLE FIRST TO HUMAN-CENTERED (TRANSFORMATION)

In times of profound change where whole industries are being disrupted on a technological, structural and content level, where industry boundaries are blurring for companies to enter new growth areas, form new strategic partnerships and ways of working, organizations must reinvent themselves putting their most valuable assets in the center of this massive transformation process: human beings.

Nadine Hohlfeld, (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD)

Welcome to be inspired by my new MARKENFELD Podcast Series on BRAND STRATEGY IN TIMES OF DISRUPTION with bits & pieces, thoughts, ideas and insigths around the topics of brand, strategy, experience, design, technology, innovation & transformation.

Nadine Hohlfeld, Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD

#markenfeldpodcast⁠⁠ ⁠⁠#onpointwithnadinehohlfeld⁠⁠ ⁠⁠

#joyfulcreation⁠⁠ ⁠⁠#art⁠⁠ ⁠⁠#technology⁠⁠ ⁠⁠#consulting⁠

MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION - 30 MIN ON POINT... WITH ⁠⁠Alex Bellesia⁠ (CEO of Spatial Port)

🎤 Talking Technology & 3D Commerce:

How has technology transformed the game in the world of 3D e-commerce and metaverse?

🎤 Talking Challenges & E-Commerce:

How can brands take their e-commerce to the next level?

🎤 Talking E-Commerce & Eco-Systems?

How can Spatial Port be integrated in an existing brand ecosystem allowing for an even more mesmerizing experience?

🎤 Talking ⁠E-Commerce & Seamlessness:

How can brands offer a seamless online/offline navigation combining the two worlds and linking online stores to their brick-and-morter counterparts?

Nadine Hohlfeld, (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD)

Welcome to be inspired by my new MARKENFELD Podcast Series on BRAND STRATEGY IN TIMES OF DISRUPTION with bits & pieces, thoughts, ideas and insigths around the topics of brand, strategy, experience, design, technology, innovation & transformation.

Nadine Hohlfeld, Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD

⁠#markenfeldpodcast⁠⁠ ⁠⁠#onpointwithnadinehohlfeld⁠⁠ ⁠⁠#joyfulcreation⁠⁠ ⁠⁠#art⁠⁠ ⁠⁠#technology⁠⁠ ⁠⁠#consulting⁠

MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION - 30 MIN ON POINT... WITH ⁠Guido Thiemann (CEO und Co-Founder Pushfire Media GmbH)

🎤 Talking Gen Z:

Die Gen Z liegt zwischen den Millenials und der Generation Alpha. Was zeichnet diese Generation genau aus? Was sind Ihre Hauptmotivationen? Was macht Sie besonders?

🎤 Talking Gen Z Catch Words:

From Cultural Fandom, Influencerfire, Murals to Ambient Stunts: Was verbirgt sich hinter diesem „Pushfire“ an Gen Z Catch Words?

🎤 Talking Contextual Targeting:

Von Nano bis Mega: Wie sollten Unternehmen diesbezüglich am Besten vorgehen? Welche besonderen Potenziale erschliessen sich für die Gen Z?

🎤 Talking TikTok:

Ihr habt eine besondere Beziehung mit dieser Plattform. Auf der einen Seite habt Ihr einen komplett neuen Business Case durch die Plattform entwickelt. Auf der anderen Seite buhlt Ihr aber auch um neue Ad Spendings mit der Marke. Erzähl uns ein bisschen mehr über dieses interessante Spannungsfeld?

Nadine Hohlfeld, (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD)Welcome to be inspired by my new MARKENFELD Podcast Series on BRAND STRATEGY IN TIMES OF DISRUPTION with bits & pieces, thoughts, ideas and insigths around the topics of brand, strategy, experience, design, technology, innovation & transformation.

https://lnkd.in/e8nrRYTkNadine Hohlfeld, Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD

#markenfeldpodcast⁠ ⁠#onpointwithnadinehohlfeld⁠ #joyfulcreation⁠ ⁠#art⁠ ⁠#technology⁠ ⁠#consulting