M&S and Bacardi's Brand Marketing Strategy with Helen Cutmore | Marketing Podcast
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M&S and Bacardi's Brand Marketing Strategy with Helen Cutmore | Marketing Podcast
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Everyone sees the household names. But how do you stay at the top?
In this episode of Digital Cheesecake, we sit down with Helen Cutmore (Bacardi, ex-M&S) to unpack the real world of global Marketing Leadership.
From retail giants to spirits powerhouses, Helen shares the strategic moves that turn a product into a cultural icon. We cover:
• The "secret sauce" global brands have that startups miss
• Why performance marketing is quietly overshadowing brand building
• What separates a good marketer from a great one in 2026
• Key focus areas for marketing leaders this year
Timestamps:
00:00 Intro
02:15 Realising the brand marketing niche
07:40 What turns a product into a brand people love?
13:10 The "Global Brand" advantage startups ignore
21:20 Brand vs. Performance: The ultimate debate
29:45 Good vs. Great: The skill that changes everything
36:20 Advice for future CMOs
🎧 Listen on Spotify: [link]
🍏 Apple Podcasts: [link]