Breaking into luxury real estate isn't about flashy marketing or expensive Instagram posts. In this episode of Dirt Secrets, Kim Griffin and Amanda Wood pull back the curtain on what it actually takes to grow a luxury niche in today's market. From understanding zip-code-specific buyer expectations to mastering price-per-square-foot realities, this conversation dives deep into the strategy, education, and credibility required to succeed at the high end.

Drawing on years of experience working with builders, architects, and investors across Central Florida, Kim and Amanda explain why luxury agents must act as advisors, not salespeople. They discuss why understanding construction details, managing builder risk, pricing honestly, and listening to market feedback matter more than aesthetics alone. If you're an agent looking to move upmarket or a builder seeking the right representation, this episode delivers real-world insight you won't hear anywhere else.

🔔 Subscribe to Dirt Secrets for insider knowledge on building, buying, and selling smarter.

Connect with Builders Concierge Group

👉 Website: buildersconciergegroup.com
👉 Youtube: www.youtube.com/@DirtSecretsPodcast
👉 Facebook: https://www.facebook.com/bcghomesfl
👉 Instagram: instagram.com/buildersconciergegroup

00:00 – What luxury real estate really means
01:12 – Why selling $5M homes isn't harder than $500K homes
02:35 – Luxury is hyper-local: why zip codes matter
04:10 – Knowing builders, architects, and designers
05:45 – What luxury buyers actually care about
07:20 – Discretion, credibility, and why mass marketing fails
08:55 – Price per square foot myths explained
10:30 – What truly drives luxury home value
12:05 – Managing builder risk and investor expectations
14:10 – Why agents must act as consultants, not salespeople
16:40 – The mindset shift required to win in luxury


#LuxuryRealEstate #RealEstateAgents #NewConstruction #RealEstateEducation #BuilderInsights #FloridaRealEstate #LuxuryHomes #RealEstatePodcast #AgentStrategy #DirtSecretsPodcast