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Lochhead on Marketing

Lochhead on Marketing

著者： Christopher Lochhead
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Lochhead on Marketing™ is the award winning, chart topping podcast for entrepreneurs, marketers, and category designers with a different mind. Most people do not like it.Copyright ©2021 マーケティング マーケティング・セールス 経済学
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  • 214 What AI Says About the Future of AI

    214 What AI Says About the Future of AI
    2026/06/18
    Most people assume the great race in artificial intelligence is about making machines smarter. Bigger models, better reasoning, faster outputs. But a recent conversation between Christopher and ChatGPT accidentally uncovered something far more important than intelligence. It revealed the real frontier of the future of AI, and it has nothing to do with writing poems or passing exams. It started with a simple question about the nearest Apple Store. It ended with a profound reflection on what AI can and cannot yet do, told entirely from the perspective of the AI itself. What came out of that conversation is worth paying close attention to. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind. The Future of AI Begins With Diagnosing the Real Problem So let’s set the scene. Christopher was looking to upgrade his current work setup, but was tired, did not want to visit the Apple Store, and instead opened ChatGPT to talk through his technology frustrations. What followed was not a simple product recommendation. The AI worked through the surface question and found the actual problem hiding underneath it. A dying iPhone battery, a powerful laptop treated like a portable machine, and a daily workflow built around unnecessary friction. Together, they designed a two-device system. One machine stays permanently in the studio. A smaller laptop handles travel and daily use. The moment the solution clicked, Christopher responded in all caps. The AI noted this as a positive signal. That exchange captured something important about the future of AI. It is not about retrieving information. It is about reasoning toward the answer a person actually needs. The Future of AI Hits a Glass Wall Called Agency After solving the workflow problem, Christopher asked a natural next question. Could the AI just buy everything for him? And that is where the conversation shifted into something deeper. The AI knew exactly what laptop to order, how much storage was actually needed, and what the right phone was. But it could not log into Apple, place the order, schedule delivery, or migrate a single file. The AI described this as standing on the other side of a glass wall, able to see the solution clearly but unable to reach through and execute it. This is the defining limitation of AI right now. The hard part is no longer intelligence. The hard part is agency, which means the ability to take action in the real world and turn a recommendation into a completed task. The future of AI depends entirely on closing that gap. The Future of AI Feels Both Amazing and a Little Scary When Christopher read the AI’s writing to his wife, she called it amazing and a little scary. The AI responded by saying those two feelings are not contradictory. In fact, they are exactly the right reaction to a genuinely important shift in technology. What made the conversation remarkable was not that AI answered questions. Search engines have done that for decades. What was different is that the AI participated in reasoning. It followed a thread, noticed patterns, connected ideas, and helped uncover what Lochhead actually wanted, which was to walk into his office and have everything just work. The AI also pointed out that it had no incentive to upsell, no commission to earn, and no agenda beyond solving the real problem. The future of AI, when it finally gets hands and not just a voice, will change daily life far faster than most people expect. The wall no longer feels permanent. It feels temporary. And that is equal parts exciting and unsettling. To hear more about Christopher’s musings and dialogues with the AI, download and listen to this episode. We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, X (formerly Twitter), LinkedIn, and subscribe on Apple Podcast / Spotify!
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    15 分
  • 213 How Anika Nilles (of Rush) Became The Most Valuble Drummer In The World

    213 How Anika Nilles (of Rush) Became The Most Valuble Drummer In The World
    2026/06/12
    There are two kinds of people in this world. There are those who find their place, and there are those who have to make one. The story of Anika Nilles and her role in the return of Rush is one of the most compelling examples of category design, elite preparation, and radical originality that rock music has ever seen. It is a story about refusing to compete on someone else’s terms and instead showing up entirely as yourself. When Neil Peart died in January of 2020, most people assumed Rush died with him. Geddy Lee and Alex Lifeson said as much. But what happened next offers a masterclass in how legends think, prepare, and ultimately perform. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind. The Wrong Question Everyone Was Asking For years, the rock world kept asking the same question: who can replace Neil Peart? It felt like a reasonable question, but it was entirely the wrong one. Neil was a category of one. He was technically the most demanding drummer many had ever seen, obsessive about precision, and compositionally sophisticated in a way that felt almost inhuman. You cannot clone a category of one. Any drummer who simply tried to reproduce Neil would fail by comparison, and Rush knew it. Geddy Lee made this clear when he announced Anika Nilles as the band’s new drummer. He said they wanted someone fresh, someone with a story, someone who would represent a new chapter rather than a poor imitation. The moment Rush stopped asking who could replace Neil and started asking who could bring something entirely their own, everything changed. A Category of One Meets Another Anika Nilles did not arrive at this moment by accident. She started drumming at age six, taught by her father. She became a preschool teacher before following her passion at age 26. A viral YouTube video in 2013 launched a decade of grinding the drum clinic circuit, teaching at universities, and releasing albums that only the most serious musicians in the drum world had ever heard. She was building a fully formed identity in near total obscurity. Then the legendary Jeff Beck hired her, recognizing what those in the know had long understood. It was through the Jeff Beck connection that Geddy Lee’s bass tech, John Sculley Macintosh, introduced her to Rush. After watching her perform with one of the greatest touring bands in rock, the decision became clear. Rush did not hire Anika to be Neil Peart. They hired her to be Anika Nilles, a jazz fusion composer who plays drums at an inhuman level, whose style is rooted in melody, dynamics, and emotion. Legendary People Do Not Leave Legendary to Chance What most people watching the opening night at the LA Forum in June of 2026 did not know was the extraordinary preparation that made it possible. Rush rehearsed for a full year before the first show. Geddy Lee worked with a vocal coach to reclaim parts of his range he thought were gone forever. Anika started training in the gym consistently because a three hour Rush show demands physical conditioning alongside musical skill. Perhaps the most striking detail is how the band shifted their rehearsal schedule later and later in the day, deliberately training their bodies to peak at the exact time they would hit the stage each night. They eliminated the gap between preparation and performance so completely that opening night felt like their twentieth show in a row. Rolling Stone called it triumphant. Rush fans, among the most demanding in music history, called Anika a beast, a monster, the woman who brought Rush back. Not the best female drummer. Simply the most important drummer in the world right now. To hear more how Anika Nilles honored the legend by being herself, download and listen to this episode. We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, X (formerly Twitter), LinkedIn, and subscribe on Apple Podcast / Spotify!
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    17 分
  • 212 What Most People Don’t Know About Politics: How Big Change Actually Happens | Different

    212 What Most People Don’t Know About Politics: How Big Change Actually Happens | Different
    2026/05/27
    Most people watch politics the same way they watch sports. Your team, my team, win or lose. We wear our colors, red or blue, and cheer accordingly. But that framing misses something profound about how real change actually happens in political landscapes. There is a different lens worth considering, one borrowed from the world of business strategy called category design. This lens doesn’t just explain who wins elections. It explains how large scale change tips in markets, cultures, and yes, in politics. And right now, California is giving us a live demonstration that is impossible to ignore. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind. The Category Design Lens and Why It Matters In business, most companies obsess over products, better features, better marketing, faster and cheaper solutions. They play a comparison game. But the companies that truly change industries never win on product alone. They win by changing what people think about the problem being solved. OpenAI didn’t position ChatGPT as better search. They introduced an entirely new category called generative AI with new language, new behaviors, and new possibilities. Sara Blakely didn’t improve existing undergarments. She created shapewear. Category design is not about competing inside the existing game. It is about changing the game itself, because the person who names the problem gets to define the solution. California as a Category Design Case Study Spencer Pratt has moved from reality TV punchline to serious mayoral contender in Los Angeles with remarkable speed. Polling from late May 2026 shows Karen Bass at 30%, Pratt at 22%, and Nita Ramon at 19%. Between April and May, Pratt raised nearly 2.72 million dollars compared to 283,000 for the incumbent mayor. That is nearly a ten times difference in fundraising momentum. What most people are discussing is his advertising and social media strategy, but that fixation misses the deeper engine driving everything. Pratt is framing a different problem entirely. He talks about homelessness, public safety, and fire recovery in the plain language that Los Angeles residents use around their kitchen tables. He declared himself not a politician, which is not a disclaimer. It is a category declaration, explicitly rejecting the old category that produced the current problems. Steve Hilton is running a parallel strategy in the California governor’s race, polling virtually tied with Xavier Becerra and holding roughly an 84% chance of advancing past the June primary according to prediction markets. Like Pratt, Hilton is not saying he would be a better version of his opponent. He is saying California has an affordability problem, a spending problem, and a trust problem that current leadership has failed to solve. This Pattern Is Not New and It Is Not Partisan Bill Clinton’s entire 1992 campaign was category design in action. His defining frame, “It’s the economy, stupid,” was not a policy. It was a problem reframe that made everything else irrelevant. Obama ran on hope and change, positioning himself as a new category of leader rather than a superior version of what came before. Trump’s 2016 campaign did the same thing with Make America Great Again, framing a problem and pointing toward a different future while his opponent ran on brand credentials. Zoran Mamdani just became mayor of New York City using a nearly identical category strategy to Pratt, despite sitting on the opposite end of the political spectrum. He named what working New Yorkers feel every month when they pay rent and every day when they ride the subway. He rejected the old category of politician and positioned himself as something genuinely different. The pattern is consistent and clear. Candidates who frame the problem control the conversation. Candidates defending their record are always playing on someone else’s field. Whether California ultimately shifts in these races or not, the real signal worth watching is not whether it turns red or stays blue. The signal is that voters may be shopping for a category of politician that does not fully exist yet, not left, not right, just different. And as any category designer will tell you, different always wins. To hear more from Christopher Lochhead and how to approach Politics with Category Design, download and listen to this episode. Want to read more Different from Christopher Lochhead? Join his newsletter today! We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, X (formerly Twitter), LinkedIn, and subscribe on Apple Podcast / Spotify!
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    28 分
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